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Playmates Toys Launches Glamorous ‘Paris & Pups’ Collection
Playmates Toys introduces the 'Paris & Pups' collection, blending fashion and fun for young trendsetters.
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McFarlane Toys Surprises with Kyle Rayner Green Lantern Figure
An unexpected Walmart listing for McFarlane Toys' Kyle Rayner figure reveals a new addition to the DC Multiverse line.
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Hasbro Brings Marvel and Star Wars Updates to the Table
Hasbro rolls out updates in their Marvel Legends and Star Wars Black Series lines, while Tamashii Nations, Hot Toys, and…
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LEGO Expands Super Mario Line with New Interactive Sets
LEGO continues to bridge the gap between video games and physical play with new Super Mario sets, adding to its…
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McFarlane Toys Launches Pre-Orders for Unique Green Lantern Figures
McFarlane Toys is spotlighting lesser-known Green Lantern Corps members with new action figure pre-orders launching today.
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LEGO Expands with Super Mario Minifigures Amid Continued Financial Surge
LEGO's new Super Mario minifigure sets debut as the company's strong financial performance continues, revealing strategic growth.
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Hypsilophodon Joins Mattel’s Jurassic World: Hammond Collection
Mattel expands its Hammond Collection with the Hypsilophodon, tapping into Jurassic Park's book lore.
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Huffy Bikes Ride Back into Walmart for Kids’ Cycling Adventures
Huffy's popular Sea Star and Rock It bikes are relaunching at Walmart, marking the brand's continued presence in accessible children's…
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Toy Fair Dates Secured Until 2032 in Major Toy Association & Javits Center Partnership
The Toy Association secures Toy Fair dates with the Javits Center through 2032, promising stability for the toy industry’s premier…
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McFarlane Toys Reissues Popular Deathstroke Figure
Collectibles enthusiasts have a new opportunity to snag the McFarlane Deathstroke figure as a reissue launches for pre-order, amidst other…
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Hot Toys Unveils Jedi Survivor Jetpack Trooper Exclusive
Hot Toys announces a limited edition Jetpack Trooper figure from Jedi Survivor, while Medicom opens pre-orders for MAFEX figures.
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Mezco’s Peacemaker Preorder Date Highlights A Busy Week
Mezco Toyz reveals preorder details for the One:12 Collective Peacemaker figure alongside notable releases from McFarlane and Masters of the…
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LEGO Launches Halloween Sets Early for 2026
LEGO's early release of Halloween-themed sets signals a strategic push for holiday dominance.
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Hape Expands Pixelz Line, Integrating Tech in Preschool Toys
Hape's new Pixelz line and Mattel's Xbox tribute highlight strategic brand expansions through tech and nostalgia in collectibles.
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DC Multiverse Expands with Green Lantern Sinestro and Deathstroke Previews
McFarlane Toys expands its DC Multiverse line with new Green Lantern and Deathstroke figures, highlighting an ongoing trend of gaming…
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Pre-Order Details for McFarlane Toys Sinestro Green Lantern Announced
McFarlane Toys has set a September 10th pre-order date for their highly anticipated Sinestro Green Lantern figure.
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Educational Toy Trends Emphasize Fun and Learning
Educational toys are in focus as outlets highlight fun, learning-focused products.
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U.S. Toy Market Sees Unprecedented Growth Driven by Adults and Teens
The adult and teen demographics fuel significant growth in the U.S. toy market, marking a six-year high in first-half sales.
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MallowMees Launch Expands Squishmallows Brand With Stress-relief Twist
Squishmallows introduces MallowMees, a stress-relief line, marking a playful expansion of their offerings.
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WildBrain’s Acquisition of Personality AI Expands Kid-Safe AI Experiences
WildBrain acquires Personality AI to enhance kid-friendly character interactions, broadening engagement for IP owners beyond traditional channels.
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