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Toy Latest News
MallowMees Launch Expands Squishmallows Brand With Stress-relief Twist
Squishmallows introduces MallowMees, a stress-relief line, marking a playful expansion of their offerings.
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WildBrain’s Acquisition of Personality AI Expands Kid-Safe AI Experiences
WildBrain acquires Personality AI to enhance kid-friendly character interactions, broadening engagement for IP owners beyond traditional channels.
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MAFEX Unveils Death of Superman Figures for 2027 Release
MAFEX reveals highly-anticipated Doomsday and battle-damaged Superman figures, expanding on a classic comic storyline.
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Spotlight on Niche Releases: Anatosuchus, C-3PO Figure Case, and Zuru Minnee
Quirky and niche releases steal the spotlight in today's toy reviews, capturing the attention of collectors seeking unique additions.
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McFarlane Toys Dominates with New Releases and Reissues
This week, McFarlane Toys takes the spotlight with the launch of new figures and reissued fan favorites from their extensive…
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Diverse Releases from McFarlane, NECA, Hiya Toys, and Hot Toys
A varied collection of new and upcoming figures sparks interest among fans and collectors this week.
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Ultraman Zero Anniversary Special Highlights Franchise’s Longevity
A new Ultraman special marks 60 years of the franchise, while new dinosaur figures highlight different artistic approaches.
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Supply Chain Woes Loom Over Toy Industry as Holidays Approach
Supply chain issues at the Port of Long Beach may impact toy availability and pricing this holiday season.
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Toyetic Films and Construction Play: Key Drivers in Toy Sales
Toyetic films continue to drive sales, while construction play meets live entertainment in Jazwares' Monster Jam line.
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Armored Batman and New Slobots Lead Quiet Collectibles Week
Beast Kingdom's Armored Batman DAH-049 and Mike Slobot's new direction define a subdued week for collectibles.
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WeCool Unveils New ‘Minecraft’ and ‘Harry Potter’ Sensory Collections
WeCool introduces sensory play kits featuring 'Minecraft' and 'Harry Potter' themes, offering new spark to collectible toy market.
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MAFEX Unveils New ‘Death of Superman’ Figures
MAFEX previews highly anticipated 'Death of Superman' Doomsday and battle-damaged figures, exciting collectors with their detailed 1/12 scale designs.
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Mattel Marks Xbox Milestone with Special Building Set
Mattel's new building set celebrates Xbox's 25th anniversary, merging gaming history and hands-on creativity.
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Jazwares Relaunches UGLYDOLL Following Nostalgia Trends
Jazwares teams up with Pretty Ugly to relaunch UGLYDOLL, while Bluey and Minecraft make waves at BLE 2026, and Hasbro…
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Hasbro Pulse Opens Pre-orders for Star Wars Black Series and Vintage Collection Exclusives
Hasbro Pulse exclusive pre-orders drop for Star Wars Black Series Ahsoka Tano & ARC Trooper Jesse, and a Vintage Collection…
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Bactrian Camel Model: A Niche Addition to Papo’s Wild Animal Line
Papo releases a Bactrian camel model, expanding their Wild Animals series with a lesser-known species.
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Spin Master Acquires Hapiko to Tap into AI-Powered Play
Spin Master’s acquisition of Hapiko highlights the growing role of AI in the toy industry.
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McFarlane and Mattel DC Packs Make Waves Among Collectors
McFarlane's Batman and Robin Collector Edition and Mattel's Batman vs. Killer Croc pack both feature strong classic themes and updated…
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Marvel Legends X-Men ’97 Beast Figure Sparks Fan Controversy
Hasbro's new X-Men '97 Beast figure divides fans, while Mezco and McFarlane Toys unveil new collectibles.
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Mother Goose Club Expands to SKIDOS, Offering More Accessibility
Mother Goose Club's move to SKIDOS makes its educational content more accessible across devices.
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