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Toy Latest News
LEGO Expands with Super Mario Minifigures Amid Continued Financial Surge
LEGO's new Super Mario minifigure sets debut as the company's strong financial performance continues, revealing strategic growth.
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Hypsilophodon Joins Mattel’s Jurassic World: Hammond Collection
Mattel expands its Hammond Collection with the Hypsilophodon, tapping into Jurassic Park's book lore.
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Huffy Bikes Ride Back into Walmart for Kids’ Cycling Adventures
Huffy's popular Sea Star and Rock It bikes are relaunching at Walmart, marking the brand's continued presence in accessible children's…
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Toy Fair Dates Secured Until 2032 in Major Toy Association & Javits Center Partnership
The Toy Association secures Toy Fair dates with the Javits Center through 2032, promising stability for the toy industry’s premier…
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McFarlane Toys Reissues Popular Deathstroke Figure
Collectibles enthusiasts have a new opportunity to snag the McFarlane Deathstroke figure as a reissue launches for pre-order, amidst other…
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Hot Toys Unveils Jedi Survivor Jetpack Trooper Exclusive
Hot Toys announces a limited edition Jetpack Trooper figure from Jedi Survivor, while Medicom opens pre-orders for MAFEX figures.
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Mezco’s Peacemaker Preorder Date Highlights A Busy Week
Mezco Toyz reveals preorder details for the One:12 Collective Peacemaker figure alongside notable releases from McFarlane and Masters of the…
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LEGO Launches Halloween Sets Early for 2026
LEGO's early release of Halloween-themed sets signals a strategic push for holiday dominance.
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Hape Expands Pixelz Line, Integrating Tech in Preschool Toys
Hape's new Pixelz line and Mattel's Xbox tribute highlight strategic brand expansions through tech and nostalgia in collectibles.
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DC Multiverse Expands with Green Lantern Sinestro and Deathstroke Previews
McFarlane Toys expands its DC Multiverse line with new Green Lantern and Deathstroke figures, highlighting an ongoing trend of gaming…
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Pre-Order Details for McFarlane Toys Sinestro Green Lantern Announced
McFarlane Toys has set a September 10th pre-order date for their highly anticipated Sinestro Green Lantern figure.
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Educational Toy Trends Emphasize Fun and Learning
Educational toys are in focus as outlets highlight fun, learning-focused products.
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U.S. Toy Market Sees Unprecedented Growth Driven by Adults and Teens
The adult and teen demographics fuel significant growth in the U.S. toy market, marking a six-year high in first-half sales.
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MallowMees Launch Expands Squishmallows Brand With Stress-relief Twist
Squishmallows introduces MallowMees, a stress-relief line, marking a playful expansion of their offerings.
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WildBrain’s Acquisition of Personality AI Expands Kid-Safe AI Experiences
WildBrain acquires Personality AI to enhance kid-friendly character interactions, broadening engagement for IP owners beyond traditional channels.
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MAFEX Unveils Death of Superman Figures for 2027 Release
MAFEX reveals highly-anticipated Doomsday and battle-damaged Superman figures, expanding on a classic comic storyline.
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Spotlight on Niche Releases: Anatosuchus, C-3PO Figure Case, and Zuru Minnee
Quirky and niche releases steal the spotlight in today's toy reviews, capturing the attention of collectors seeking unique additions.
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McFarlane Toys Dominates with New Releases and Reissues
This week, McFarlane Toys takes the spotlight with the launch of new figures and reissued fan favorites from their extensive…
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Diverse Releases from McFarlane, NECA, Hiya Toys, and Hot Toys
A varied collection of new and upcoming figures sparks interest among fans and collectors this week.
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Ultraman Zero Anniversary Special Highlights Franchise’s Longevity
A new Ultraman special marks 60 years of the franchise, while new dinosaur figures highlight different artistic approaches.
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