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Mattel’s Strategic Moves and Schleich’s Premium Launch Lead Industry Highlights
Mattel's upcoming investor appearances and Schleich's premium horse series highlight a week of strategic maneuvers and launches in the toy…
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Masters of the Universe Comics Series Aims to Expand the Franchise
The new "Masters of the Universe Genesis" comics series embarks on a quest to explore the origins of iconic characters,…
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Cultural Celebrations and New Collectibles: September’s Toy Highlights
A mixed bag this week as toy releases focus on cultural themes, new collections, and animal figurines.
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Bonkers Toys and The Rizzler Signal Rise of Creator-Led Licensing in Toy Industry
Bonkers Toys secures master licensing with TikTok creator The Rizzler, highlighting a shift towards social media-driven toy licensing.
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Pop Toy Show Singapore 2026 Showcases Emerging Innovators
The Pop Toy Show in Singapore this year showcased innovative displays from independent designers like Old Habits, LALA Company, and…
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G.I. Joe Dreadnok Thunder Machine Goes Live for Pre-Order
Hasbro introduces Dreadnok Thunder Machine to collectors; Metal Gear and Invincible lines also see updates.
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Nostalgia and Tactile Trends Dominate Toy Retail in 2026
Squishy toys lead the resurgence of analog and sensory play as retailers eye holiday success.
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Montreal’s Zine Launches GUERS Beaver Mascot Series
Zine introduces GUERS, a new designer toy line, with its first series 'The Colony', experimenting with unique colorways to engage…
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Nintendo Celebrates ‘The Legend of Zelda’ 40th Anniversary Amid Major Leadership Shift at McFarlane Toys
Nintendo's expansive plans for Zelda's 40th anniversary coincide with leadership changes at McFarlane Toys, appointing Joshua Izzo as President.
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Hasbro Expands Zelda Collaboration with New Master Sword Collectible
Hasbro partners with Nintendo for a new 'Legend of Zelda: Tears of the Kingdom' roleplay Master Sword collectible, opening to…
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Evil A Toys Heightens the Chaos with Murder Mac Figurine
Evil A Toys launches Murder Mac in the Fast Food Kills series, while notable reviews and comic updates complete today's…
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MOTU Origins 200X Figures Highlight Nostalgia for 2000s Animated Series
New releases in the MOTU Origins 200X range delight fans with detailed updates from the animated series.
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Marmit Expands with Electric Blue Hap Cichlid in Its Tropical Fish Series
Marmit unveils the Electric Blue Hap Cichlid, expanding its World of Tropical Fish collection, while Bigjigs Toys explores independent play…
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Sustainability and Creativity in the Spotlight: Bigjigs Toys Trends
This week's focus at Bigjigs Toys is on sustainable play and fostering creativity.
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Hot Wheels Launches ‘Global Legends’ with Celeb Collaborations
Hot Wheels is diversifying its appeal with a new 'Global Legends' series, drawing from music, sports, and digital culture.
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Masters of the Universe Origins Introduces Sharella, Sparking Mythological Debates
The unveiling of the Sharella figure in the MOTU Origins line raises intriguing questions about her origins and mythological ties…
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New Artistic Collectibles and Nostalgia-Fueled Releases Dominate the Scene
This week sees the debut of Daniel Johnston's Weirdees in soft vinyl, while Masters of the Universe capitalizes on nostalgia…
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4M STEM Toys Now Distributed by Bigjigs in the UK and Ireland
Bigjigs Toys welcomes 4M's innovative STEM range, expanding educational play options in the UK and Ireland.
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AI-Owned Interactive Play Drives Toy Industry Innovation
Spin Master's Hapiko acquisition emphasizes AI's role in toy development amid a trend towards interactive experiences.
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New Funko Pop and Art Toy Releases Highlight a Quiet Period in Collectibles
Recent collectors' items focus on new art toys and a unique Funko Pop collaboration.
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