Toy Insider’s Chief Toy Officer Laurie Schacht joined NBC’s The Today Show to talk about the hot toys kids will be asking for this holiday season. For more on the items featured in this segment, check out the product notes below, and for a rundown of the best toys, games, and gifts of the season, check out our complete Toy Insider Holiday Gift Guide.
IMAGINAIR BUMPER CARS
Kids can ride around with their favorite friends with these bumper cars, which feature inflatable characters on the back from brands like Disney, Bluey, Marvel (pictured), and more.
Product Facts
- MSRP:
- $128
- Age:
- 18 MOS+
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CREATIVE CONSTRUCTION WORKBENCH
Featuring kid-safe tools, blueprint instructions, and foam imitation wood, kids will learn the basics of using household tools through imaginative role play. They can saw, hammer, nail, and build safely with minimal cleanup.
Product Facts
- MSRP:
- $54.99
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FURREAL MAGGIE THE FEED & FOLLOW COW
Maggie, the 9-inch-tall mini cow, has more than 50 sound-and-motion combinations for kids to activate. When they put her bottle in her mouth and twist it, they can guide Maggie as she walks.
Product Facts
- MSRP:
- $45.99
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CRAYOLA MARKER AIRBRUSH
This DIY kit includes a hand-powered airbrush, eight washable markers, and five reusable stencils. Kids simply load the marker and press the button to spray their designs on paper.
Product Facts
- MSRP:
- $19.99
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ESPN VIRTUAL REALITY
With these VR goggles, kids can experience more than 20 sports up close while also reading about gameplay and strategy in the included illustrated book.
Product Facts
- MSRP:
- $59.99; $35 at Costco
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- Security Camera Installation – indoor/outdoor IP CCTV systems & video analytics
- Access Control Installation – key card, fob, biometric & cloud‑based door entry
- Business Security Systems – integrated alarms, surveillance & access control
- Structured Cabling Services – voice, data & fiber infrastructure for new or existing builds
- Video Monitoring Services – 24/7 remote surveillance and analytics monitoring
Author: 360 Technology Group
