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2025 Top Toy Trends: TikTok Hits

2025 Top Toy Trends: TikTok Hits
2025 Top Toy Trends: TikTok Hits

It can be challenging to figure out the latest trendy toys, especially when you’re not on TikTok. The platform has become one of the most effective ways for brands to market their products to a wide audience, and more often than not, it’s where toys find their viral moments.

Some viral toys offer multiple ways to interact, creating tons of fun content, while others are nostalgic recreations of throwbacks to parents’ childhood favorites. From fashionable dolls and colorful collectible sensory toys to interactive playsets, we’ve scoured the web and curated a list of some toys parents might find on their social media-savvy kids’ wish lists this year.


BRATZ STYLIN’ DOLLS

These articulated fashion dolls feature bold new outfits, matching jewelry, and long, brushable hair. Each comes with an oversized kids’ T-shirt, featuring the same graphic design as the doll’s top.

Product Facts

  • MSRP:
  • $32.99 each

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CLICKEEZ 5 PACK

This pack of five fidget toys features collectible character keys that click like keys on a mechanical keyboard. There are more than 70 different designs to collect.

Product Facts

  • MSRP:
  • $9.99

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COOL MAKER STACK’D HEISHI BRACELET STUDIO

Pick up your beads with the beading pen, then string them all together and finish with the self-clasp feature, which clasps the bracelet right on your wrist with a snap. Create up to 15 custom bracelets.

Product Facts

  • MSRP:
  • $21.59

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ELMER’S COLOR WHEEL SLIME KIT

Kids can customize their own Elmer’s Gue premade slimes with this slime kit. The set comes with six jars of Gue, six clay color pigments, six scents, five mix-ins, and six blank labels.

Product Facts

  • MSRP:
  • $24.99

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GENME GET READY WITH ME BEAUTY STUDIO

Kids can glamorize their routine with this GRWM kit. It comes with a puffy pink headband, six eyeshadows, a shimmery blush, lip gloss, nail polish, and other accessories.

Product Facts

  • MSRP:
  • $24.99

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GUI GUI

Inspired by beauty brands, this elevated, collectible slime features a layered unboxing experience, unique textures, a hidden surprise figure, and sweet scents. Kids can choose from four textures: gloss, clear, butter, and cloud.

Product Facts

  • MSRP:
  • $9.99-19.99

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MINI BRANDS FILL THE FRIDGE PLAYSET

Inspired by the viral fridge restocking trend, this playset includes a mini fridge, exclusive minis, magnets, and more. It also features a working UV light.

Product Facts

  • MSRP:
  • $19.99

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SLIME BOTTLE

Designed to take on the go, the sports drink-inspired slime set comes packed with buttery smooth slime, cool clear slime, and a bingsu bead mix-in.

Product Facts

  • MSRP:
  • $4.99

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SQUISHMALLOWS ORIGINAL 8-INCH PEANUTS

Kids can cuddle, squeeze, and play with Squishmallows versions of Peanuts characters Charlie Brown, Snoopy, Woodstock, and Lucy.

Product Facts

  • MSRP:
  • $12.99 each

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STICKI ROLLS STICKI ROLLUXE

This roll-up handbag features supplies for kids to make customized jewelry, including modular pods to keep beads, Sticki Rolls, and cords secure and organized. It includes a removable tray that doubles as a crafting surface.

Product Facts

  • MSRP:
  • $49.99

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