
Families can celebrate with The Pigeon as Mo Willems rolls out a new picture book and a collection of party-themed extras timed to the character’s annual birthday. It’s My Bird-Day! ($18.99) arrives in stores March 31, just ahead of The Pigeon’s April 1 birthday, a date long associated with the character’s playful personality. A 10-inch plush from Yottoy will accompany his flight to shelves.
The new book follows The Pigeon as he prepares for his big bird-day, complete with a party hat, a hot dog cake, and a surprise he may or may not be ready to handle. The story builds on the humor and expressive storytelling that have made The Pigeon a favorite with kids and families for years, while offering a fun option for birthday gifting and read-aloud moments.
The celebration continues beyond the picture book with a lineup of themed activities and gift items designed to keep kids engaged before, during, and after the big day. It’s The Pigeon Party Book! ($12.99) features 80 pages of coloring, puzzles, and birthday games, along with DIY projects such as cards, decorations, and gifts. Stickers and a two-sided pullout poster add to the hands-on fun.
Families can also find A Happy Bird-Day Card Kit: Color-in Cards with The Pigeon ($18), which brings the character’s humor to greeting cards, as well as Happy Bird-Day: A Pigeon-y Wrapping Paper Kit, designed to turn any present into part of the celebration. The collection is recommended for kids ages 7 and up.
Together, the new releases offer multiple ways for kids and caregivers to mark birthdays with a familiar and well-loved character.
Families can learn more at hiddenpigeoncompany.com.
IT’S MY BIRD-DAY!

Kids and their families can celebrate The Pigeon’s birthday with this new book from Mo Willems.
Product Facts
- MSRP:
- $18.99
Buy Now
AVAILABLE MARCH 31
IT’S THE PIGEON PARTY BOOK
Kids and their families can celebrate The Pigeon with 80 pages of festive activities.
Product Facts
- MSRP:
- $12.99
Buy Now
AVAILABLE MARCH 31
A HAPPY BIRD-DAY CARD KIT

Kids and their families can celebrate The Pigeon’s birthday through themed activities.
Product Facts
Buy Now
AVAILABLE MARCH 31
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Author: 360 Technology Group






















