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2025 Top Toy Trends: Blockbuster Besties

2025 Top Toy Trends: Blockbuster Besties
2025 Top Toy Trends: Blockbuster Besties

For years, movies have been a great source of inspiration for new toys, but this year is a whole new level.

Blockbuster movies have been in the toy box year-round, with releases including the live-action Lilo & Stitch and How to Train Your Dragon, Jurassic World: Rebirth, the upcoming Wicked: For Good, and more. Toy makers have gone all out with these brands, innovating new products like the Disney Ultimate Stitch Interactive Feature Plush and the How to Train Your Dragon Toothless Puppetronic by RealFX.

Along with toys inspired by new movie releases, household mainstays like Star Wars, Marvel, Harry Potter, and Disney also got lots of love this year, with everything from rideons like the Disney Princess 24V Princess Carriage to building sets like the LEGO Star Wars Grogu with Hover Pram.

To make shopping for your little cinephiles easier, we’ve rounded up a list of action figures, plush, playsets, and more featuring some of kids’ favorite characters from movies that came out this year alongside the evergreen classics. Keep scrolling to check out all of our picks!


BOOKSY: THE DISNEY EDITION 1 PACK WINDOW BOX

Each Booksy figure holds a tiny 40-page storybook for young readers to discover. Kids can collect or choose from Disney’s Stitch, Moana, Elsa, and Simba.

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  • MSRP:
  • $9.97

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COLOR WONDER BLUEY LIGHT UP STAMPER

This no-mess stamper set lights up to indicate the selected ink color, which stays clear until kids stamp on the special Color Wonder paper. It comes with 10 Bluey character stamps, three ink pads, and more.

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  • MSRP:
  • $29.99

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DISNEY PRINCESS 24V PRINCESS CARRIAGE

Kids can roll around in fairytale style with this motorized princess carriage. It runs for up to 45 minutes on one charge and can hit speeds up to 4.5 mph.

Product Facts

  • MSRP:
  • $299.00

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DISNEY ULTIMATE STITCH INTERACTIVE FEATURE PLUSH

Inspired by the live-action film, this Stitch plush has more than 100 sounds and movements. Kids can press Stitch’s belly, hands, tongue, and nose, then watch as he sings, dances, speaks, and more.

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  • MSRP:
  • $69.99

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IMAGINAIR BUMPER CARS

Kids can ride around with their favorite friends with these bumper cars, which feature inflatable characters on the back from brands like Disney, Bluey, Marvel (pictured), and more.

Product Facts

  • MSRP:
  • $128
  • Age:
  • 18 MOS+

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PLAYMOBIL JUNIOR & DISNEY: PETER PAN’S SPLASHING PIRATE SHIP

This floating Peter Pan-themed pirate ship includes figures of Captain Hook and Peter Pan, plus octopuses and a parrot that turn into spray animals. It has several water features, including a smaller boat for water play.

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  • MSRP:
  • $69.99

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SONIC RC HOVERBIKE

Kids can fly this Sonic the Hedgehog hoverbike at three speeds, flip it in the air, and use the autoland feature to easily bring it down.

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SUPER MARIO BIG BAD BOWSER

This 12-inch-tall Bowser figure features a fire-breathing light effect from its mouth, 13 points of articulation, and more than 15 sounds that kids can activate with triggers in the claws and shell.

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  • MSRP:
  • $69.99

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TALES OF THE TEENAGE MUTANT NINJA TURTLES: PET TURTLE PLAYSET

This pet turtle opens up to reveal a training area with a mutant battle platform, secret trap doors, a zipline, and more.

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  • MSRP:
  • $54.99

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WICKED: FOR GOOD EMERALD CITY PLAYSET

This modular playset features five reconfigurable spaces, 360-degree play, and a thumb wheel that reveals The Wizard’s mechanical head. It comes complete with 15 accessories and Elphaba and Glinda small dolls.

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  • MSRP:
  • $43.19

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GRAVITRAX JUNIOR STARTER SET — DISNEY FROZEN

Kids can create custom marble runs featuring Frozen characters like Elsa, Anna, Olaf, and more. The marble tracks can include trolls, crystallite formations, and more.

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GABBY’S DOLLHOUSE MEOW-MAZING INTERACTIVE DOLLHOUSE

This 2-foot-tall dollhouse features six play modes, seven themed rooms, a Cat-a-vator, a slide, Paw Bump magic buttons, and music inspired by the film. The LCD eyes show different expressions and responses.

Product Facts

  • MSRP:
  • $107.99

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IMAGINEXT JURASSIC WORLD REBIRTH ULTIMATE ACTION CHOMP T. REX

Control the action with this Jurassic World T. rex and break her loose from the holding base, pop open the blindfolds, and send her rampaging forward with chomping action.

Product Facts

  • MSRP:
  • $107.99

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HOW TO TRAIN YOUR DRAGON TOOTHLESS PUPPETRONIC BY REALFX

Kids can train their own Night Fury dragon with an interactive Toothless featuring more than 50 action and sound combinations, including a plasma blast. Toothless can move his mouth, turn his head, and react to touch.

Product Facts

  • MSRP:
  • $69.99

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MIRACULOUS LADYBUG HERO SWITCH

Marinette (pictured) switches to her Ladybug attire and back with a simple button press. There is also a Target-exclusive Pennybug to BeeBug version available.

Product Facts

  • MSRP:
  • $24.99 each

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MINECRAFT BUILDERS & BIOMES JUNIOR

In this Minecraft-themed board game, players build a farm using a pickaxe and a shovel to collect books and create stables for the animals.

Product Facts

  • MSRP:
  • $24.99

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MARVEL WATER-WEBS WEBS AHOY BUBBLE PIRATE SHIP

Kids can embark on a Spidey-themed adventure with this bubble-making pirate ship. It includes two figures, a treasure chest, a map, bubbles, and more for pretend high-sea adventures.

Product Facts

  • MSRP:
  • $49.99

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POWER VS. SPEED DC X SONIC MULTIPACK

Sonic the Hedgehog and DC’s Justice League team up in this set, which features a 7-inch Darkseid figure and 5-inch versions of Sonic as The Flash, Shadow as Batman, and Silver as Green Lantern.

Product Facts

  • MSRP:
  • $54.99

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POLLY POCKET GABBY’S DOLLHOUSE

This compact playset combines Gabby’s Dollhouse and Polly Pocket with themed rooms, surprise reveals, and movable features like a cat-a-vator and a flip-up bed. Includes Gabby and three Gabby Cats.

Product Facts

  • MSRP:
  • $19.99

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SQUISH-A-LONGS HARRY POTTER MINI-SQUISH AND ACCESSORIES 6-PACK

Each case includes squishy, 1-inch figures of Neville Longbottom, Crookshanks, Hermione Granger, a Chocolate Frog, a Mandrake, and Professor Quirrell. It also includes a mini wizard cloak and a potions book. Kids can attach the figures to the ring, clips (sold separately), and more.

Product Facts

  • MSRP:
  • $9.99

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JURASSIC WORLD REBIRTH DOLORES DELUXE PUPPETRONIC

With 30 sounds and actions, Dolores’ eyes blink, head moves, and mouth opens. Her true-to-size design makes it easy for kids to rest her on their shoulders or nestle her in their hands.

Product Facts

  • MSRP:
  • $69.99

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SPONGEBOB ROCK BOTTOM MINI VENDING MACHINE

This vending machine has mini play treats and snacks inspired by the show. Kids can put in a pretend coin and press a button to get their favorites from the machine.

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THE SMURFS: FOREVER SMURFETTE

This graphic novel collection features Smurfette in five all-new adventures, including “Bombollino Visits the Smurfs” and “A Kiss for Smurfette,” bringing Peyo’s original comics to a new generation of readers.

Product Facts

  • MSRP:
  • $12.99

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THE MANDALORIAN ADVENTURES: CLAN OF TWO EXPANSION

This board game follows the Mandalorian, a bounty hunter tasked with reuniting The Child with its own kind. Players must work together to complete missions inspired by season two of The Mandalorian.

Product Facts

  • MSRP:
  • $44.99

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THE WOOBLES X WICKED

Cast a spell on craft time with all-new Wicked Woobles! This outstandiful bundle includes everything kids need to crochet four fan-favorite characters and their accessories: Elphaba Thropp and her Broom, Glinda Upland and her Wand, The Wizard and his Balloon, and the flying monkey Chistery and its Wings

Product Facts

  • MSRP:
  • $188

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MINI ROBOT — WALL-E COLLECTOR’S SET

Each robot has high-precision robotics, lifelike movements, and authentic sounds. Celebrate Disney and Pixar’s WALL-E with a collector’s set featuring MINI Robots of WALL-E and Eve. 

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  • MSRP:
  • $159.99

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TAMAGOTCHI NANO X JURASSIC WORLD REBIRTH

With these devices, kids can raise, nurture, and play with their own digital dino! Keep your prehistoric pet happy by feeding it the right foods and playing minigames like Which One?, Escape, and Catch Food! As kids care for the creature, it can evolve into more than 20 different species. Collect the devices in two…

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  • MSRP:
  • $24.99

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2.4GHZ MARIO KART TABLETOP RACING SET — MARIO & LUIGI

Kids can bring Mario Kart fun to the tabletop with this action-packed racing set featuring remote-controlled, rubber-tire racers and creative tracks.

Product Facts

  • MSRP:
  • $59.99

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12-INCH ATAMAS — HARRY POTTER

Kids can cuddle with this kawaii-inspired 12-inch plush of Harry Potter’s head, which features textured hair and his famous lightning bolt scar.

Product Facts

  • MSRP:
  • $19.99

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LEGO STAR WARS GROGU WITH HOVER PRAM

LEGO Star Wars buildable Grogu toy figure and hover pram – Create a cute Star Wars: The Mandalorian display featuring the fan-favorite Grogu. Build-and-display model with playful details – The Grogu buildable figure has dial-operated arms and a posable head and ears, and it can be displayed in or out of the hover pram. Authentic…

Product Facts

  • MSRP:
  • $99.99

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