A kid’s first best friend is the doll they play with. While many come in different shapes, colors, and sizes, they all have one thing in common: They bring joy to kids! For this holiday season, we rounded up the best dolls out there on the market.
Baby dolls like IMC Toys’ Cry Babies line encourage kids to engage in imaginative play. Toys like MGA Entertainment’s Bratz and Mattel’s Barbie are perfect for little ones with a passion for fashion. From Disney princesses to Winx Club fairies, kids can play with their favorite characters from their favorite shows.
With so many options on shelves, we’ve highlighted the hottest dolls for this holiday season. Keep scrolling to find the most delightful toys for kids of all ages.
DISNEY FROZEN BY AMERICAN GIRL COLLECTION
The Disney Frozen by American Girl Collection includes 18-inch Elsa and Anna dolls, matching dresses for kids, and an Olaf plush. Each item comes with multiple accessories, such as doll shoes and outfits, to maximize the magic!
Product Facts
- MSRP:
- $45-$145
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DELUXE BAKING DOLL WITH BOOK: EMERY & PAOLA
Each 18-inch doll comes with a complete outfit, themed accessories, and a storybook about two best friends who enter a kids’ TV bake-off competition. The soft-body dolls have poseable arms and legs. Emery and Paola (pictured) are sold separately.
Product Facts
- MSRP:
- $39.99
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WICKED: FOR GOOD DELUXE DOLLS
This swankified line includes full-size fashion dolls, mini-figures, and playsets that transport kids right to the Emerald City — no twister required. Whether they’re a good witch or a bad witch, playtime will be changed for good.
Product Facts
- MSRP:
- $39.99 each
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TINY LAND WOODEN DOLLHOUSE DOLLS
Made from solid beech wood and plywood, this 1:12-scale set includes figures of a Mom, Dad, Boy, Girl, and Baby. This wooden doll family has bendable limbs, cotton outfits & stroller.
Product Facts
- MSRP:
- $29.99
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BRATZ STYLIN’ DOLLS
These articulated fashion dolls feature bold new outfits, matching jewelry, and long, brushable hair. Each comes with an oversized kids’ T-shirt, featuring the same graphic design as the doll’s top.
Product Facts
- MSRP:
- $32.99 each
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RAQUEL 18-INCH DOLL & JOURNAL (GIRL OF THE YEAR 2026)
Raquel Reyes is the descendant of Samantha Parkington, a pickleball player, a dolphin saver, and a dance-party DJ. As the 2026 Girl of the Year, Raquel teaches young girls about family connections, celebrating their backgrounds, and caring for animals.
Product Facts
- MSRP:
- $135
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BE LOVED BABIES MINI
These dolls provide warmth and cuddles to kids who love imaginative play. Each doll dresses in a trendy outfit and has a pacifier and matching headband.
Product Facts
- MSRP:
- $14.99
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WINX CLUB FAIRY FASHION DOLL
Inspired by the new Netflix Winx Club series, this collection features six 10.5-inch dolls: Bloom, Stella, Tecna, Aisha, Flora, and Musa.
Product Facts
- MSRP:
- $17.99 each
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DISNEY PRINCESS ENCHANTED STORIES COLLECTION
Source: Mattel
Source: Mattel
Source: Mattel
Source: Mattel
This collection includes six Disney Princess and Disney Frozen dolls, five fashion packs, five playsets, and accessories. Kids can re-create their favorite stories or make their own!
Product Facts
- MSRP:
- $9.97-34.97
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DISNEY DOORABLES ADOORBS DOLLS SERIES 2
Kids can unbox one of nine collectible dolls with outfits inspired by beloved Disney, Pixar, or Star Wars Doorables figures. Each collectible doll features sparkly dance, roller-skating party, or galactic gala fashions and accessories.
Product Facts
- MSRP:
- $17.99
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MY FIRST AMERICAN GIRL PLUSH COLLECTION
This line reimagines five iconic American Girl characters as 13.5-inch knitted plush dolls. Each character comes dressed in cozy versions of their original outfits and includes a board story book.
Product Facts
- Age:
- 18 MOS+
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BABY BORN BIRTHDAY BABY DOLL
This baby doll is dressed in birthday party attire and comes with a miniature birthday cake. Kids press the cake to her mouth so her face gets messy, then clean her lips and cheeks with a napkin dipped in warm water.
Product Facts
- MSRP:
- $29.99
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AG SISTERS COLLECTION
There are four dolls in the collection: Francie, Wesley, Lea, and Jozette. Each 14.5-inch doll comes with her own unique personality, accessories related to her favorite hobbies, and a small pet friend.
Product Facts
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BRATZ X HELLO KITTY DOLLS
Hello Kitty is taking a trip to Stilesville with these passion-for-fashion dolls. Cloe, Jade, and Yasmin feature kawaii-themed streetwear outfits and accessories inspired by Hello Kitty.
Product Facts
- MSRP:
- $34.99 each
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CRY BABIES SLEEP ROUTINE
Baby Jenna cries light-up tears and requires a pacifier, lullabies, or cuddles depicted on the interactive monitor. Kids can determine how to care for her by checking the baby monitor.
Product Facts
- MSRP:
- $29.99
- Age:
- 18 MOS+
Buy Now
ELLEN OCHOA BARBIE INSPIRING WOMEN DOLL
Dr. Ellen Ochoa, the first Hispanic woman in space, is honored with a doll in the Barbie Inspiring Women series from Mattel. Packaged in a collector’s box, she wears an authentic orange space suit with insignia patches from real missions and comes with a helmet.
Product Facts
- MSRP:
- $37.80
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LIL JOEYDOLLS COLLECTION
Designed by an Asian mom, this line features five 9-inch plush dolls celebrating Vietnamese, Korean, Filipina, and Chinese heritage with traditional clothing and huggable bodies.
Product Facts
- MSRP:
- $24.99 each
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BARBIE DREAM BESTIES SKATE PARTY DOLL ASSORTMENT
Kids can follow their dreams with dolls featuring Barbie “Malibu,” Barbie “Brooklyn,” Teresa, and Renee on roller skates. Each Barbie Dream Besties doll comes with roller skates and premium accessories that tie back to their individual personalities and interests.
Product Facts
- MSRP:
- $19.99 each
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CRY BABIES TINY CUDDLES DISNEY
Cry Babies Tiny Cuddles are soft versions of Cry Babies dolls. The newest additions include six new dolls dressed in outfits inspired by Disney characters, such as Mickey Mouse, Minnie Mouse, Stitch, Daisy Duck, and Winnie the Pooh. Each Disney-themed doll comes with a matching pacifier and cries real tears.
Product Facts
- MSRP:
- $12.99
- Age:
- 18 MOS+
Buy Now
ELPHABA SINGING DOLL
This doll wears Elphaba’s signature black and blue gown from Wicked: For Good. With the press of a button, the witch sings a snippet of “For Good,” a song about her unlikely friendship with Glinda.
Product Facts
- MSRP:
- $26.99
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PLAY-DOH BARBIE DESIGNER FASHION SHOW PLAYSET
Kids can dress Barbie in Play-Doh clothing using the two-in-one runway and designer studio. It includes fashion-making tools, Play-Doh Pattern Sheets with designs that look like fabric, and more.
Product Facts
- MSRP:
- $34.99
Buy Now
DISNEY ILY 4EVER AND PIXAR TOTE-ILY TEENIES WAVE 2
Each miniature doll comes with a backpack and other mini accessories inspired by Disney characters. The new wave includes Minnie Mouse, Moana, Jessie from Toy Story 2, and more.
Product Facts
- MSRP:
- $9.99
Buy Now
AVAILABLE: FALL 2025
AMERICAN GIRL X WICKED COLLECTION
Source: American Girl
Wicked Elphaba Doll by American Girl Collector Series | Source: American Girl
Wicked Glinda Doll by American Girl Collector Series | Source: American Girl
Wicked Elphaba Popular Pajamas by American Girl Collector Series | Source: American Girl
Wicked Glinda Popular Pajamas by American Girl Collector Series | Source: American Girl
Celebrate Wicked and Wicked: For Good with two collector series dolls and two pajama sets. Inspired by the Wicked films, each item features fashions, styles, and details inspired by Elphaba and Glinda.
Product Facts
- MSRP:
- $80-375
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HEY BESTIE DOLL COLLECTION
These dolls never fly solo. The 5.5-inch Hey Bestie dolls are sold in sets of two, with themes like Travel Besties, Birthday Besties, School Besties, Sleepover Besties, and more.
Product Facts
- MSRP:
- $14.97+
Buy Now
MONSTER HIGH SCARY SWEET BIRTHDAY COLLECTION
Throw a fang-tastic skelebration with the Boo Crew! Each doll is sold separately and comes with accessories like a balloon, gifts, a birthday card, and a party invitation.
Product Facts
- MSRP:
- $24.84-36.25
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DISNEY DARLINGS
Available in a diverse range of hair, skin, and eye colors, these baby dolls come alive with lights and sounds at the wave of a magic wand. Kids can dress their new doll in a variety of character-inspired outfits and headbands, including kid-favorites like Minnie Mouse, Stitch, Marie, and Winnie the Pooh.
Product Facts
- MSRP:
- $34.97
- Battery Requirements:
- 3 AAA
Buy Now
THE WIZARD OF OZ DOROTHY PETITE DOLLS COLLECTION
This doll set includes Dorothy, Scarecrow, Tin Man, and Cowardly Lion. | Source: JAKKS Pacific
This doll set features 6-inch dolls of Dorothy, Scarecrow, Tin Man, and Cowardly Lion. Each doll has hair, soft fashions, and themed accessories.
Product Facts
- MSRP:
- $34.97
Buy Now
POSHY BABY
Kids can create new adventures with baby dolls featuring adorable looks and personalities. Each 12-inch doll has runway-ready outfits and chic accessories. The collection features five dolls, including Meeya Twirl, Luna Bow, Bunnee Couture, Dinna Dazzle, and Harper Glam.
Product Facts
- MSRP:
- $57.95 each
Buy Now
BATH DOLLS BUNDLE SET
This bundle of three 9-inch, water-safe, plush bath dolls comes with a carry and storage basket. To dry, gently squeeze water out of the bath doll and tumble dry on low.
Product Facts
- MSRP:
- $17.99
Buy Now
GABBY’S DOLLHOUSE SING & CELEBRATE GABBY DOLL
Kids can throw their own cat-errific celebrations with this 13-inch Gabby doll. With a push of the button on her chest, Gabby plays sound effects and music from the Gabby’s Dollhouse Netflix series.
Product Facts
- MSRP:
- $31.99
Buy Now
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Author: 360 Technology Group
