Toy Insider’s Chief Toy Officer Laurie Schacht and Toy Insider Editor-in-Chief Marissa Silva joined News 12 in New York to talk about the hot toys kids will be asking for this holiday season. For more on the items featured in this segment, check out the product notes below, and for a rundown of the best toys, games, and gifts of the season, check out our complete Toy Insider Holiday Gift Guide.
SPIDEY AND HIS AMAZING FRIENDS AMAZING FLIP SPIDEY
This 12-inch-tall Spidey plush has more than 50 lights and sounds and 10 adventure sequences. With the push of a button, Spidey can do a complete 360-degree flip and launch web darts.
Product Facts
- MSRP:
- $39.99
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LITTLE LIVE PETS OUCHIES
Kids can decorate and apply the magic cast to Cooper the puppy’s leg, then watch as his limp disappears. Cooper features puppy-inspired sounds and reactions and comes with a dog carrier.
Product Facts
- MSRP:
- $59.99
Buy Now
FURREAL MAGGIE THE FEED & FOLLOW COW
Maggie, the 9-inch-tall mini cow, has more than 50 sound-and-motion combinations for kids to activate. When they put her bottle in her mouth and twist it, they can guide Maggie as she walks.
Product Facts
- MSRP:
- $45.99
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L.O.L. SURPRISE! HAIR BEADS SALON
With this salon playset, kids can create custom hairstyles using water-fusible beads. It includes a doll, 100 water-activated beads, hair ties, mirrors, and more, plus a full unboxing experience.
Product Facts
- MSRP:
- $44.99
Buy Now
GABBY’S DOLLHOUSE MEOW-MAZING INTERACTIVE DOLLHOUSE
This 2-foot-tall dollhouse features six play modes, seven themed rooms, a Cat-a-vator, a slide, Paw Bump magic buttons, and music inspired by the film. The LCD eyes show different expressions and responses.
Product Facts
- MSRP:
- $107.99
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TAMAGOTCHI PARADISE
With more than 50,000 possible characters to nurture, kids can use the zoom lens to explore their characters on a celluar level, then zoom out to explore the planet. Dock two together to play with a friend.
Product Facts
- MSRP:
- $44.99
Buy Now
TALES OF THE TEENAGE MUTANT NINJA TURTLES: PET TURTLE PLAYSET
This pet turtle opens up to reveal a training area with a mutant battle platform, secret trap doors, a zipline, and more.
Product Facts
- MSRP:
- $54.99
Buy Now
IMAGINEXT JURASSIC WORLD REBIRTH ULTIMATE ACTION CHOMP T. REX
Control the action with this Jurassic World T. rex and break her loose from the holding base, pop open the blindfolds, and send her rampaging forward with chomping action.
Product Facts
- MSRP:
- $107.99
Buy Now
BLUEY SUPERMARKET PLAYSET
This playset features three stories, four play areas, special sounds from the show, 15 play pieces, and exclusive Bluey and Bingo figures.
Product Facts
- MSRP:
- $49.99
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IMAGINAIR BUMPER CARS
Kids can ride around with their favorite friends with these bumper cars, which feature inflatable characters on the back from brands like Disney, Bluey, Marvel (pictured), and more.
Product Facts
- MSRP:
- $128
- Age:
- 18 MOS+
Buy Now
SIMMER & STIR STOVETOP PLAY SET WITH WATER WOW! COLOR REVEAL
This stovetop playset uses water-based, color-change technology to “cook” play food. It includes a stovetop, water tools, a pot, veggies, proteins, sauce cards, and an activity card.
Product Facts
- MSRP:
- $31.99
Buy Now
PLAY-DOH BARBIE DESIGNER FASHION SHOW PLAYSET
Kids can dress Barbie in Play-Doh clothing using the two-in-one runway and designer studio. It includes fashion-making tools, Play-Doh Pattern Sheets with designs that look like fabric, and more.
Product Facts
- MSRP:
- $34.99
Buy Now
NINTENDO SWITCH 2 + MARIO KART WORLD BUNDLE
This set includes the Nintendo Switch 2 system and a digital download of the complete Mario Kart World game, a multiplayer racing game exclusive to the Nintendo Switch 2.
Product Facts
- MSRP:
- $499.99
Buy Now
DONKEY KONG BANANZA
Players can go bananas in this brand-new, Nintendo Switch 2 exclusive adventure starring Donkey Kong and Pauline. In this game, players can use DK’s brute strength and Pauline’s singing abilities to smash through layer after layer of different environments and discover unique Bananza Transformations power-ups.
Product Facts
- MSRP:
- $69.99
Buy Now
POKÉMON LEGENDS: Z-A
Players can catch Pokémon in wild zones, then train them and compete in the Z-A Royale to see who can become the strongest Pokémon Trainer in Lumiose City.
Product Facts
- MSRP:
- $69.99 (Switch 2 version); $59.99 (Switch version)
Buy Now
DISNEY ULTIMATE STITCH INTERACTIVE FEATURE PLUSH
Inspired by the live-action film, this Stitch plush has more than 100 sounds and movements. Kids can press Stitch’s belly, hands, tongue, and nose, then watch as he sings, dances, speaks, and more.
Product Facts
- MSRP:
- $69.99
Buy Now
CARE BEARS X WICKED 2-PACK BOXED SET
This Care Bears x Wicked 2-Pack includes Love-a-Lot Bear dressed as Glinda and Good Luck Bear as Elphaba. The set pairs Broadway magic with nostalgic charm for fans of Oz and Care-a-Lot.
Product Facts
- MSRP:
- $29.99
Buy Now
LEGO WICKED WELCOME TO THE EMERALD CITY
This set launches fans of the musical right into the green world of the Emerald City and features more than 940 pieces. The set features five figures, including Glinda, Elphaba, the Wizard, Madame Morrible, and Fiyero.
Product Facts
- MSRP:
- $99.99
Buy Now
LEGO WICKED EMERALD CITY & KIAMO KO CASTLE
Recreate Emerald City & the Kiamo Ko Castle with this 860-piece building set from The LEGO Group! Includes special details from Wicked: For Good and secret compartments.
Product Facts
- MSRP:
- $79.99
Buy Now
GOO ALL-IN-ONE SENSORY STATION
Kids can create their own Goo with this all-inclusive kit, which comes with Goo powder, mixing solutions, mix-ins, and storage containers. Choose from galactic and unicorn themes (sold separately).
Product Facts
- MSRP:
- $19.99
Buy Now
JELLY BANDS PEGGABLE BLISTER
Kids can customize scented, stretchy, and fashionable bracelet bands with more than 200 charms and beads.
Product Facts
- MSRP:
- $9.99
Buy Now
PLAYTAB GO
This travel-friendly toy includes two tactile sensory tiles for kids to move, switch, and replace with other Play Tab tiles. It also has a clip to attach to a car seat, a bag, or a stroller.
Product Facts
- MSRP:
- $14.95
Buy Now
BOOKSY: THE DISNEY EDITION 1 PACK WINDOW BOX
Each Booksy figure holds a tiny 40-page storybook for young readers to discover. Kids can collect or choose from Disney’s Stitch, Moana, Elsa, and Simba.
Product Facts
- MSRP:
- $9.97
Buy Now
CARTUNED — CUSTOM SHOP SERIES 1
Kids can customize vehicles with interchangeable wheels, chassis options, and decals. With mix-and-match combinations, this set encourages creativity and hands-on design.
Product Facts
- MSRP:
- $14.99
Buy Now
PLAYSKOOL FLIP & FUN SENSORY BOARD
This colorful, travel-friendly sensory toy features nine hands-on activities. The three double-sided, textured tiles slide in and out for kids to mix and match, spin, press, flip, and slide for tactile play.
Product Facts
- MSRP:
- $13.97
Buy Now
GUI GUI
Inspired by beauty brands, this elevated, collectible slime features a layered unboxing experience, unique textures, a hidden surprise figure, and sweet scents. Kids can choose from four textures: gloss, clear, butter, and cloud.
Product Facts
- MSRP:
- $9.99-19.99
Buy Now
DISNEY ILY 4EVER AND PIXAR TOTE-ILY TEENIES WAVE 2
Each miniature doll comes with a backpack and other mini accessories inspired by Disney characters. The new wave includes Minnie Mouse, Moana, Jessie from Toy Story 2, and more.
Product Facts
- MSRP:
- $9.99
Buy Now
AVAILABLE: FALL 2025
CLICKEEZ 5 PACK
This pack of five fidget toys features collectible character keys that click like keys on a mechanical keyboard. There are more than 70 different designs to collect.
Product Facts
- MSRP:
- $9.99
Buy Now
STRETCH ARMSTRONG
The classic stretchy toy returns. This Stretch Armstrong figure has super flexible arms and legs that stretch far and retract to their original shape.
Product Facts
- MSRP:
- $18.99
Buy Now
CRYSTAL GEM CREATIONS
These easy-to-assemble 3D crystal floral kits let you snap the pieces together, decorate with shimmering gems and stickers, and create a one-of-a-kind display. Designs include: Blossoming Bonsai, Blooming Lotus, Jewel Succulents. Each design features gem-like pieces that catch the light, adding a beautiful glow to any room. These kits are perfect for anyone who loves…
Product Facts
- MSRP:
- $9.99–19.99
Buy Now
MARSHMALLOW MADNESS
This game challenges players to pick up and eat marshmallows using a pair of tiny hands. The player who eats the most marshmallows during their turn wins the game.
Product Facts
- MSRP:
- $19.99
Buy Now
NATIONAL GEOGRAPHIC MEGA SCIENCE LAB
This three-in-one science kit includes 45 experiments in chemistry, earth science, and science magic. It comes with a bonus guide featuring more than 85 additional experiments using household items, offering more than 130 experiments to explore.
Product Facts
- MSRP:
- $69.99
Buy Now
CHOMPSAW
This kid-safe power tool makes cutting cardboard easy. Kids can use it to transform the cardboard into forts, DIY costumes, educational dioramas, and other creative projects.
Product Facts
- MSRP:
- $249.00
Buy Now
MAGNA-TILES RAIL RACERS DELUXE 90-PIECE SET
This 90-piece set comes with patent-pending Rails, microMAGS, and new pieces like gates and fences. Kids can use the included pieces to build racetracks, ramps, and more.
Product Facts
- MSRP:
- $89.99
Buy Now
CONNETIX 70-PIECE PRO CONSTRUCTOR SET
This set features Smart-Spin technology, enabling magnets to rotate 360 degrees within the tile so that it clicks into place. It includes smaller tiles and a refined color palette so older builders can make more intricate designs.
Product Facts
- MSRP:
- $99.99
Buy Now
3DOODLER CANDY
Kids load in a candy capsule and press the button to make delicious 3D creations. The pen is great for decorating sweet treats, and the candy capsule is made with a sugar substitute that’s gentle on blood sugar and teeth.
Product Facts
- MSRP:
- $59.99
Buy Now
Black Friday/Cyber Monday Deal: Buy 3Doodler Candy and get one pack of 3Doodler Candy Capsule Refills FREE at the3Doodler.com through Dec. 31
MY ROBOTIC PET: CODING CHAMELEON
Tweens can build their own robotic reptile that responds to gestures, changes colors, and fires its retractable tongue.
Product Facts
- MSRP:
- $54.95
Buy Now
BARBIE MATTEL 80TH DOLL
Barbie marks Mattel’s 80th anniversary with a collectible doll in a celebratory look! This Barbie doll honors the company’s long legacy of play in a ruby-red party dress with beautiful details, like a festive bow and a bodice featuring a design inspired by the iconic Mattel logo. Silvery heeled sandals and a matching necklace complete…
Product Facts
- MSRP:
- $10.99
Buy Now
POLLY POCKET RUBY RED RING BOX
Polly Pocket is ready to party for Mattel’s 80th anniversary! This Ring Box Compact is shaped like a heart and features a transparent glitter finish. Open the compact to reveal a celebration with Polly doll and her balloon animal pet. The cake-themed ring is removable and adjustable, plus Polly doll can sit inside for on-the-go…
Product Facts
- MSRP:
- $9.99
Buy Now
BARBIE DREAM CAMPER VEHICLE PLAYSET
This camper playset opens to reveal seven play areas, including a tent, a living room, and a bathroom. With more than 60 accessories and color-change cooking features, kids can explore outdoor adventures and imaginative play.
Product Facts
- MSRP:
- $99.00
Buy Now
LEGO GAME BOY
Relive the golden age of handheld gaming with this near-life-size Game Boy replica. The 421-piece set includes swappable brick-built cartridges and lenticular screens for The Legend of Zelda: Link’s Awakening and Super Mario Land, plus a display stand for retro-style presentation.
Product Facts
- MSRP:
- $59.99
Buy Now
EASY-BAKE ULTIMATE OVEN
This version of the classic cooking toy features a modern-retro look, a light-up rainbow confetti pattern, and a built-in timer. Use it to prepare sweet and savory treats with Easy-Bake Ultimate Oven baking mixes (sold separately).
Product Facts
- MSRP:
- $49.97
Buy Now
SWIFT CLICKS HEISHI BRACELET MAKER
Crafters can use the maker’s refillable, rotating carousel to select their desired colors and thread them by clicking the button. This 2,047-piece set makes more than 20 bracelets, includes 16 Heishi bead colors, and stores easily.
Product Facts
- MSRP:
- $24.99
Buy Now
COOL MAKER STACK’D HEISHI BRACELET STUDIO
Pick up your beads with the beading pen, then string them all together and finish with the self-clasp feature, which clasps the bracelet right on your wrist with a snap. Create up to 15 custom bracelets.
Product Facts
- MSRP:
- $21.59
Buy Now
FURBY DJ FURBY RAINBOW
Along with five interactive modes and more than 1,000 play combinations, kids can enjoy more than 20 different games, songs, and activities.
Product Facts
- MSRP:
- $69.99
Buy Now
CLICKEEZ KEYBOARD MEGA PACK
Super addictive! The satisfying click motions provide continuous sensory feedback, making them a go-to activity children instinctively return to again and again. Over 70 designs across adorable themes like Cozy Garden, Strawberry Treats, Kawaii Dreams, and Celestial Sky. Keyboard Mega Pack Includes 1 Clickeez Display Keyboard, 15 Clickeez, 1 Key Chain, and 1 Collectors Guide.
Product Facts
- MSRP:
- $29.99
Buy Now
SORT, STOCK, AND SELECT BEAUTY KIOSK PLAY SET
This vending machine playset dispenses wooden beauty products for kids to organize and shelf. Using matching and recognition skills, kids can sort the beauty products by color in the machine and dispense them with buttons and matching coins. The set includes 24 pieces, from wooden cosmetics to a reusable activity card.
Product Facts
- Age:
- $87.99
Buy Now
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- Access Control Installation – key card, fob, biometric & cloud‑based door entry
- Business Security Systems – integrated alarms, surveillance & access control
- Structured Cabling Services – voice, data & fiber infrastructure for new or existing builds
- Video Monitoring Services – 24/7 remote surveillance and analytics monitoring
Author: 360 Technology Group
