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Top Toy Deals for Easy Black Friday & Cyber Monday Shopping

Top Toy Deals for Easy Black Friday & Cyber Monday Shopping
Top Toy Deals for Easy Black Friday & Cyber Monday Shopping

Holiday shopping can be stressful, so we rounded up the best Black Friday toy deals for you all in one place!

Black Friday kicks off the biggest weekend to really dive into your holiday shopping list, but there are so many retailers and deals — and emails in your inboxes — it’s hard to know where to begin. As always, The Toy Insider is a great start!

We hunted down the best Black Friday toy deals that start as soon as right now. And a lot of them go all the way through Cyber Monday on Dec. 1. That makes almost two full weeks of savings lined up for you below, whether you’re looking for games, plush, playsets, or kids’ favorite characters. Now is your chance to grab the hottest toys of the year at a discount and maybe even find something new to love! We curated more than 100 products in this mini gift guide, so there’s sure to be something for everyone.

Best of all, we’ll update this list every day through Cyber Monday on Dec. 1, so bookmark this page and check back often! You don’t want to miss out on any great Black Friday toy deals.

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*All deals are subject to change and retail availability. The Toy Insider is an informative resource and is not a retailer.


CARE BEARS COLLECTOR’S EDITION SNOWFLAKE SPARKLE PLUSH

Features a pink-and-blue tonal body, heart pompom scarf, and a snowflake with heart details belly badge. Soft shine and sparkles speckle the super soft plush and details.

Product Facts

  • MSRP:
  • $26.99

Buy Now

Black Friday/Cyber Monday Deal: 25% off on Amazon from Nov. 20-Dec. 2

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PREMIUM PLAY DOUGH PLAYSET

This set features six vibrant colors made from 100% natural, non-toxic, food-grade ingredients. With its silky texture and lasting quality, this eco-friendly, vegan dough inspires safe and sensory-rich play for little hands.

Product Facts

  • MSRP:
  • $24.99

Buy Now

Black Friday/Cyber Monday Deal: 20% off on Amazon from Nov. 20-Dec. 2

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

DOOMLINGS BASE GAME

This easy-to-learn, strategic card game for 2-6 players combines light strategy and whimsy. With 167 unique cards (no duplicates or fillers), no two games of Doomlings are ever the same. The new Doomlings classic game box features holofoil effects and an interior for sleeved cards and additional expansions (sold separately). Includes a mystery holofoil card.

Product Facts

  • MSRP:
  • $24.99

Buy Now

Black Friday/Cyber Monday Deal: 50% off sitewide at doomlings.com. Get a FREE limited-edition “Minty” holofoil with any order. Earn double points through the site’s rewards program through Dec. 2.

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

K’NEX DYNAMIC DINOS

Kids use this STEM-style building set to construct six motorized dinosaurs and watch them walk around.

Product Facts

  • MSRP:
  • $39.99

Buy Now

Black Friday/Cyber Monday Deal: 40% off on Amazon from Nov. 20-Dec. 2

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

LIGHT-UP LIBRARY — 3-BOOK SET

Get all three stories from the Light-Up Library with the Book Bundle that includes the Magic Magnifier. This gift set offers an immersive learning experience that invites early readers to explore the wonder of storytime through hands-on engagement.

Product Facts

  • MSRP:
  • $59.99
  • Age:
  • 18 MOS+

Buy Now

Black Friday/Cyber Monday Deal: Up to 50% off sitewide on glopals.com from Nov. 27-Dec. 1

Get early access to the sale by signing up for their Pal Perks Rewards program!

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

LITE-BRITE TOUCH

Press the board’s color-changing buttons and watch as they light up, then keep pressing to change colors. Create new images using the included instructions or design your own. This version also features games to play.

Product Facts

  • MSRP:
  • $29.99

Buy Now

Black Friday/Cyber Monday Deal: 20% off on Amazon from Nov. 20-Dec. 2

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

MINI SENSORY PLAY JAR

The fan-favorite Sensory Play Jar, now made “mini” for tiny hands, is designed to go wherever play takes kids. Add tap water and watch the Play Jar automatically light up, glow, and cycle through nine soothing colors as kids tap it. It features a spill-proof locking lid.

Product Facts

  • MSRP:
  • $15.99
  • Age:
  • 18 MOS+

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BIKE BUILDER

Create your own version of the Strider 12 Sport Bike or the Strider 12 Pro Bike with website-exclusive colors and fun accessories! Customize the frame color, wheel style and color, handlebar style and color, add accessories, and more.

Product Facts

  • MSRP:
  • $159.98-804.93

Buy Now

Black Friday/Cyber Monday Deal: 15% off all Bike Builder orders, Custom Bike orders, and site-exclusive bikes. Plus, orders more than $200 will receive a FREE Memory Mount (while supplies last). Deal last from Nov. 27-Dec. 2

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TONKA RETRO MIGHTY DUMP TRUCK — COLLECTOR’S EDITION

This special-edition truck draws inspiration from the iconic 1972 Mighty Dump Truck. It boasts double the steel parts and retro detailing. You can load up the metal dump bed and haul your load to the next site, lift the dump bed to drop your load, and then fill it back up again.

Product Facts

  • MSRP:
  • $49.99

Buy Now

Black Friday/Cyber Monday Deal: 25% off on Amazon from Nov. 20-Dec. 2

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

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TAME & TRAIN INTERACTIVE TOOTHLESS

Kids can train this interactive Toothless by showing him his favorite snack or playing games that teach commands. When they reach the final level of bonding, Toothless will perform his plasma attack.

Product Facts

  • MSRP:
  • $54.99

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DŌTEKI MULTIPLAYER BATTLE PACKS

Use the Doteki battle controllers to connect and create dynamic arenas that shift from side to side as you play. Choose the health key for your challenge level, with 3, 6, or 8 lives to start. Align yourself with one of four elemental factions and battle with exclusive, collectible action figures.

Product Facts

  • MSRP:
  • $29.99

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BLUEY NEIGHBORHOOD FRIENDS FIGURE 8-PACK

Families can recreate their favorite Bluey scenes — or invent new ones — with eight figures from the show, including Bluey, Bingo, Socks, Muffin, Lucky, Coco, Missy, and Judo. The figures range from 2 to 2.5 inches tall.

Product Facts

  • MSRP:
  • $24.99

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NINJOMBIE ACTION FIGURES

Kids can create the ultimate slime-filled showdown with these customizable action figures. Fill them with slime, press to ooze from different limbs, and mix and match parts for more than 3,000 possible combinations.

Product Facts

  • MSRP:
  • $14.99

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COLOR WONDER BLUEY LIGHT UP STAMPER

This no-mess stamper set lights up to indicate the selected ink color, which stays clear until kids stamp on the special Color Wonder paper. It comes with 10 Bluey character stamps, three ink pads, and more.

Product Facts

  • MSRP:
  • $29.99

Buy Now

Black Friday/Cyber Monday Deal: 25% off on Amazon from Nov. 14-Dec. 1 (while supplies last)

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DIY MAGNETIC DRESS-UP PRINCESS KIT

With more than 700 sparkly stickers and rhinestones, kids can design their own pretty dresses. Kids can use more than 30 magnetic dresses and accessories — like tiaras and purses — to dress up the doll and display it anywhere. It includes a foldable studio setup.

Product Facts

  • MSRP:
  • $21.99

Buy Now

Black Friday/Cyber Monday Deal: 20% off at Amazon from Nov. 20-Dec. 1

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DIY WINDOW ART — PRINCESS

This DIY stained glass kit includes 16 suncatcher pieces and 11 glass paint tubes. Kids fill the glass princess, mermaid, and fairy designs with paint and hang them on the window to watch their creations sparkle. The suncatcher hair, face, and pieces are interchangeable, so kids can make unique characters.

Product Facts

  • MSRP:
  • $19.99

Buy Now

Black Friday/Cyber Monday Deal: 20% off on Amazon from Nov. 20-Dec. 1

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PLAY-DOH MODELING COMPOUND 36-PACK

Kids can create their own moldable masterpieces with this Play-Doh set! Featuring 36 different colors and over six pounds of Play-Doh, kids can shape, squish, and smash anything they can imagine.

Product Facts

  • MSRP:
  • $28.99

Buy Now

Black Friday/Cyber Monday Deal: Up to 30% off at Amazon from Nov. 13-Dec. 1

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SUPER SMALLS HOLIDAY COLLECTION

Deck the halls with DIYs! From Christmas bead kits to paintable Menorahs, this lineup has a craft kit for every kid. Kids can add shine to their celebrations with stickers, jewelry, accessories, and even shimmering beauty products.

Product Facts

  • MSRP:
  • $15-57

Buy Now

Black Friday/Cyber Monday Deal: Use code SUPERSALE25 on supersmalls.com for 20% off all orders, 25% off on orders more than $150, and 30% off on orders more than $250 through Dec. 1

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TREEMENDOUS ORNAMENT DECORATOR

Kids can decorate three plastic ornaments with the included non-toxic markers. Young artists can draw on the entire ornament as it slowly spins in the tree-shaped kit.

Product Facts

  • MSRP:
  • $29.99

Buy Now

Black Friday/Cyber Monday Deal: 40% off on Amazon from Nov. 20-Dec. 1

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3DOODLER CANDY

Kids load in a candy capsule and press the button to make delicious 3D creations. The pen is great for decorating sweet treats, and the candy capsule is made with a sugar substitute that’s gentle on blood sugar and teeth.

Product Facts

  • MSRP:
  • $59.99

Buy Now

Black Friday/Cyber Monday Deal: Buy 3Doodler Candy and get one pack of 3Doodler Candy Capsule Refills FREE at the3Doodler.com through Dec. 31

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MYFIRST 3DOODLER START+ 3D PEN BUNDLE

The 3Doodler Start+ Product Design Bundle is an all-in-one set for kids who want to create their own games and invent things. Everything creative kids need to jumpstart the imagination: a Start+ 3D printing pen, eco-filament refill strands, nine Product Design Challenge Cards, and a 3Doodler Start+ DoodlePad.

Product Facts

  • MSRP:
  • $79.99

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3DOODLER START+ ECO-FILAMENT — 75 STRANDS

Start+ Eco-filaments are low-heat, BPA-free, and nontoxic strands that are eco-friendly and completely safe for kids. Safe to doodle on almost any surface, the material can be easily removed. Each strand of material extrudes up to 6 times the original length. A 6-inch strand produces more than 35 inches of doodles.

Product Facts

  • MSRP:
  • $14.99

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MARKER AIRBRUSH — TARGET EXCLUSIVE VERSION

The Target-exclusive comes with 40 markers instead of the eight in the original, including 20 SuperTips and 16 Pip Squeak Skinnies. It also has different stencils that include letters and numbers.

Product Facts

  • MSRP:
  • $29.99

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HOT WHEELS CITY ULTIMATE DUAL DRAGON TRANSPORTER

This dual dragon hauler transforms into a two-lane racetrack and includes two dragons that eat, launch, and race Hot Wheels cars. It comes with two 1:64-scale vehicles and stores more than 20 cars.

Product Facts

  • MSRP:
  • $49.99

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CHOMPSAW

This kid-safe power tool makes cutting cardboard easy. Kids can use it to transform the cardboard into forts, DIY costumes, educational dioramas, and other creative projects.

Product Facts

  • MSRP:
  • $249.00

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WICKED: FOR GOOD EMERALD CITY PLAYSET

This modular playset features five reconfigurable spaces, 360-degree play, and a thumb wheel that reveals The Wizard’s mechanical head. It comes complete with 15 accessories and Elphaba and Glinda small dolls.

Product Facts

  • MSRP:
  • $43.19

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MAGNA-TILES CLASSIC MAGNETIC CONSTRUCTION 32-PIECE SET

Build up your Magna-Tiles collection with this starter kit! This set features 32 magnetic pieces, including squares, triangles, and other shapes in a variety of sizes and colors.

Product Facts

  • MSRP:
  • $34.99

Buy Now

Black Friday/Cyber Monday Deal: 30% off on Amazon from Nov. 20-Dec. 1

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MAGNA-TILES FIRE STATION 50-PIECE SET

Create custom rescue vehicles with the all-new Fire Truck, complete with an extendable ladder to tackle towering blazes. The Light & Sound Tile features flashing lights and a siren for an authentic firefighting experience. Complete with a Firefighter Figure and their trusty magnetic Dalmatian companion.

Product Facts

  • MSRP:
  • $79.99

Buy Now

Black Friday/Cyber Monday Deal: 20% off on Amazon from Nov. 21-Dec. 2

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SNAP CIRCUITS ARCADE

Explore 200 exciting projects, including over 20 games, featuring fun sounds and lights. Kids can write their very own spinning LED message, powered by circuits they engineered themselves.

Product Facts

  • MSRP:
  • $42.99

Buy Now

Black Friday/Cyber Monday Deal: 25% off on Amazon from Nov. 20-Dec. 1

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SNAP CIRCUITS LIGHT

Kids can energize their building experience with the Snap Circuits Light! Use imagination to combine Snap Circuits with LED lights and make endless combinations of construction and circuitry. With Snap Circuits Light, kids will explore fiber optics, LEDs, and more across 175 different projects.

Product Facts

  • MSRP:
  • $55.99

Buy Now

Black Friday/Cyber Monday Deal: 40% off on Amazon from Nov. 20-Dec. 1

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SNAP CIRCUITS SPY KIT

With this kit, kids can go on more than 20 spy missions while learning about the science and engineering behind spy tools and tricks, including how to build motion detectors, use voice changers, discover trip wires, and more.

Product Facts

  • MSRP:
  • $54.99

Buy Now

Black Friday/Cyber Monday Deal: 29% off on Amazon from Nov. 20-Dec. 1

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BUILD-A-BUDDY JOHN DEERE TRACTOR

Little farmers will build a 16-piece John Deere toy tractor using a battery-powered drill. After the tractor is built, kids can take it apart or use it for push-along play.

Product Facts

  • MSRP:
  • $21.99

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HONEY BEE ACRES THE PURRINGTONS CAT FAMILY

The toy set includes four miniature flocked cat characters: two 3.25-inch parents, a 2.5-inch daughter, and a 2-inch baby. They have poseable heads, arms, and legs, and come dressed in removable clothing. Compatible with other Honey Bee Acres figures and playsets.

Product Facts

  • MSRP:
  • $15.99

Buy Now

Black Friday/Cyber Monday Deal: $8.99 (regular $16.99) on Amazon from Nov. 20-Dec. 1

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MGA’S MINIVERSE MAKE IT MINI SPACES — PIZZA SHOP

Kids can create their own mini pizza shop using tiny tiles, wallpaper, shelves, and decor. Kids can display their mini items in the pizza shop, then connect the the space to other MGA’s Miniverse Make It Mini Spaces.

Product Facts

  • MSRP:
  • $22.99

Buy Now

Black Friday/Cyber Monday Deal: Up to 30% off on Amazon starting Nov. 20

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STICKI ROLLS WEARABLE, SHAREABLE BRACELETS

The first-ever wearable, shareable sticker bracelets, each Sticki Band bracelet holds five rolls of stickers, each containing 10 unique, Kawaii-themed designs, making it easy to pull, twist, and stick. There are two additional mystery reveal Sticki Rolls included, for a total of 70 stickers.

Product Facts

  • MSRP:
  • $9.99-24.99

Buy Now

Black Friday/Cyber Monday Deal: 20% all Sticki Rolls items on Amazon from Nov. 20-Dec. 1

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TAMAGOTCHI ADVENTURE COMPANION

Perfect for on-the-go Tamagotchi adventures, this three-in-one backpack transforms to reveal three evolving plush characters, combining nostalgic style and cuddly play.

Product Facts

  • MSRP:
  • $39.99

Buy Now

Black Friday/Cyber Monday Deal: At least 15% off on Amazon from Nov. 20-Dec. 2

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BRATZ FASHION PIXIEZ

This new edition of the 2007 line embodies the pixie aesthetic! Each Bratz doll — Yasmin, Sasha, Cloé, Jade, and Lina — comes with a set of pixie wings and several accessories, like earrings and purses. The collection also features Dark Pixie Lina.

Product Facts

  • MSRP:
  • $24.99

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MADAME ALEXANDER 14-INCH SWEET SMILES BABY DOLLS

The newest Sweet Smiles 14-inch dolls include Snack Time Baby, Bear Sleep Sack Baby, Slumber Carrier Baby, and Puppet Play Baby. Each doll comes with themed props and outfits.

Product Facts

  • MSRP:
  • $54.95-64.95

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STRAWBERRY SHORTCAKE 5.5-INCH FASHION DOLL

This berry-sweet set features a retro, fully articulated Strawberry Shortcake doll, complete with a scrumptious strawberry scent! Inside each box, kids will discover 10 stickers and four mystery accessories, including combs, a strawberry purse, beloved animal friends, cakes, fruit baskets, and more.

Product Facts

  • MSRP:
  • $17.99

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12-INCH RAINBOW BRITE DOLL

This soft-body Rainbow Brite doll features yarn hair and comes with a sticker pack. Celebrating 40 years of Rainbow Brite, this doll comes packaged in a vintage-inspired yellow window box with rainbow accents.

Product Facts

  • MSRP:
  • $19.99

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14-INCH STRAWBERRY SHORTCAKE RAGDOLL

This doll beautifully blends vintage charm and present-day softness. | Source: The Loyal Subjects

High-quality outfit details and a sweet strawberry scent offer multi-sensory appeal. | Source: The Loyal Subjects

This doll comes in a window box, perfect for display. | Source: The Loyal Subjects

This 14-inch plush Strawberry Shortcake doll features an embroidered face, looped yarn hair, a shiny/glittery fabric outfit, a silky bonnet, and gold shoes with heart accents. The huggable doll smells like sweet strawberries.

Product Facts

  • MSRP:
  • $19.99

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DELUXE BAKING DOLL WITH BOOK: EMERY & PAOLA

Each 18-inch doll comes with a complete outfit, themed accessories, and a storybook about two best friends who enter a kids’ TV bake-off competition. The soft-body dolls have poseable arms and legs. Emery and Paola (pictured) are sold separately.

Product Facts

  • MSRP:
  • $39.99

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QU!CK QU!CK QU!CK GAME

Blurt out the first answer that comes to mind in this fast-paced party game. There are no wrong answers, just be sure to give three answers before the time runs out!

Product Facts

  • MSRP:
  • $21.99

Buy Now

Black Friday/Cyber Monday Deal: 30% off on Amazon from Nov. 20-Dec 1

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MONOPOLY APP BANKING BOARD GAME

In this edition of Monopoly, the free app serves as the Banker and Bank. Players aim to secure the kid-inspired properties, like Trampoline Mansion, then scan the Title Deeds and other cards to auction, rent, and buy within the app. It also features different mini games.

Product Facts

  • MSRP:
  • $24.99

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QUIRKLE

Create rows and columns of matching colors and shapes with the brightly colored wood tiles to score points. With straightforward rules and so many tile combinations, Qwirkle is accessible to newcomers and has great replayability. Each game is a fresh challenge.

Product Facts

  • MSRP:
  • $22.99

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THE #UPSIDEDOWNCHALLENGE GAME

Compete in challenges while wearing glasses that flip your vision upside down. Simple tasks such as writing your name and giving a high five become difficult. Share new challenges with #UpsideDownChallenge on social media.

Product Facts

  • MSRP:
  • $19.99; $29.99 CAD

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LADYBUG’S GARDEN MEMORY GAME

On each player’s turn, they can grab two ladybugs from the board and keep them if the pictures underneath are a match. Once all the matches are found, whoever has the most ladybugs wins. The game includes five double-sided puzzle cards.

Product Facts

  • MSRP:
  • $22.95

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POP UP BLUEY

This action game is easy to set up and learn, but will always keep the family guessing. Slide the crocodile sticks into the barrel and watch to see when Bluey will pop up.

Product Facts

  • MSRP:
  • $17.99

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TABLETOPICS FAMILY

Learn more about other players with this communication- and connection-based game! There are 135 conversation cards for players to pull, featuring questions like “If you could speak another language, which would you choose?” and “Who is one of your heroes and why do they inspire you?”

Product Facts

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SPORT POP UP BALL TENT WITH BASKETBALL HOOP

This playset includes 20 soft, air-filled balls that resemble miniature basketballs. Perfectly sized for kids to catch and throw while improving hand-eye coordination. The pop-up design allows for hassle-free assembly, no tools required.

Product Facts

  • MSRP:
  • $24.99

Buy Now

Black Friday/Cyber Monday Deal: $20.99 (regular $24.99) on Amazon from Nov. 20-Dec. 1

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PLAYMOBIL MODERN HOSPITAL

Help those in need with this hospital playset. Check vitals, administer medications, complete examinations, and more with the included accessories. The set also comes with bandage stickers, three adult figures, a child figure, and more.

Product Facts

  • MSRP:
  • $99.99

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Black Friday/Cyber Monday Deal: 20% off on Amazon from Nov. 17-Dec. 5

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PLAYMOBIL PRINCESS CASTLE WITH ROYAL COUPLE

This pink playset features spiral staircases, a throne room with a large chandelier, pointed towers, gates, queen and king figures, a cat figure, and additional accessories.

Product Facts

  • MSRP:
  • $179.99

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Black Friday/Cyber Monday Deal: 20% off on Amazon from Nov. 17-Dec. 5

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MINI RAINBOW SET

Crafted for little hands, the Mini is half the size of the Stapelstein Original. With its vibrant colors, the Mini is perfect for a range of activities, from stacking and balancing to spinning and engaging in first color and number games. Play in water, sand, and snow, and on the go.

Product Facts

  • MSRP:
  • $99.95

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Black Friday/Cyber Monday Deal: Special retail price $99.95 + a free, limited Mini Confetti element on stapelstein.com

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BALANCE & BUILD SET

Create a custom balance course and encourage movement and creativity with this set, which includes eight connecting beam sections and five sensory step-stones.

Product Facts

  • MSRP:
  • $37.99

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MARVEL WATER-WEBS WEBS AHOY BUBBLE PIRATE SHIP

Kids can embark on a Spidey-themed adventure with this bubble-making pirate ship. It includes two figures, a treasure chest, a map, bubbles, and more for pretend high-sea adventures.

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  • MSRP:
  • $49.99

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FRESH MART GROCERY STORE

Clean up on aisle fun! This free-standing play set lets little shoppers browse shelves on one side or ring up groceries on the other. With a beeping “scanner,” a hand-crank conveyor belt, a card-swiping machine, and a cash register, this set turns chores like grocery shopping into engaging fun.

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  • MSRP:
  • $294.99

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SORT, STOCK, AND SELECT BEAUTY KIOSK PLAY SET

This vending machine playset dispenses wooden beauty products for kids to organize and shelf. Using matching and recognition skills, kids can sort the beauty products by color in the machine and dispense them with buttons and matching coins. The set includes 24 pieces, from wooden cosmetics to a reusable activity card.

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  • Age:
  • $87.99

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GRILL & GO BBQ CART WITH LIGHTS AND SOUNDS

This toy grill features glowing charcoal, sizzling sounds, a working oven door, a spinning turntable, a removable umbrella, and more. It also includes 33 accessories, such as pretend hamburger buns and patties, a spatula, and more.

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  • MSRP:
  • $159.99

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MY AUTO SHOP ENGINE BUILDER

Gear up for fun with this interactive playset! This truck engine features 62 different pieces for little mechanics to tune up, including spark plugs, a carburetor, wheels, brakes, and an oil dipstick. After repairs, kids can fire up the ignition, honk the horn, turn on the headlights, and even switch gears.

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  • MSRP:
  • $99.95

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DISNEY JUNIOR MINNIE’S BOW TOONS PET HOTEL PLAYSET

This 21-piece Pet Hotel playset features lights, sounds, an elevator, a rooftop deck, a salon, a yoga studio, Minnie Mouse phrases, and more.

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  • MSRP:
  • $49.99

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GUND DISNEY OFFICIAL PEEK-A-BOO WINNIE THE POOH PLUSH

This soft, 11-inch, seated plush toy features Disney’s Winnie the Pooh with soft amber plush, a red T-shirt, and an embroidered honeypot. He comes to life with sounds and arm movements to play a fun game of peek-a-boo behind his honeypot.

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  • MSRP:
  • $55.99

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EMOTIONAL SUPPORT POP TARTS

Your favorite breakfast is a soft, cuddly companion. Collect all five for comforting, quirky fun.

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  • MSRP:
  • $16.99

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FURBY DJ FURBY RAINBOW

Along with five interactive modes and more than 1,000 play combinations, kids can enjoy more than 20 different games, songs, and activities.

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  • MSRP:
  • $69.99

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10-INCH TWINK PLUSH DOLL

As Rainbow Brite’s closest companion, Twink is easily recognized by his small, white, fluffy appearance and star-shaped antennae. This soft plush doll is designed for cuddling, playtime, and display.

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  • MSRP:
  • $19.99

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DISNEY JR. OH, TOODLES! PLUSH MICKEY MOUSE

Oh, Toodles! This interactive Mickey Mouse plush carries the bright computer Toodles, bringing all the Mouseketools from the clubhouse to your couch. The plush features three play modes; kids can use Mickey and Toodles to solve simple problems, jam to music, or listen in on chats with his Minnie, Daisy, Donald, and Goofy.

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  • MSRP:
  • $35.99

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FURREAL LOLLY THE LEOPARD

This interactive pet responds in real time as kids feed, cuddle, and play with it. Treats stick to Lolly’s tongue and eventually fall into a “poop” compartment under her tail. Complete with more than 40 sounds and reactions and snuggly, spotted fur.

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  • MSRP:
  • $34.99

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LITTLE LIVE PETS — MY REALLY REAL PUPPY

With more than 60 sounds and reactions, blinking eyes, and weighted paws, this puppy “sleeps” when placed on its side. Comes with a bottle, a pet carrier, and more.

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  • MSRP:
  • $49.99

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MY SIZE BLUEY

Standing 32 inches tall, My Size Bluey is the biggest, softest, Bluey plush toy yet. This huggable version of Bluey is crafted from deluxe soft fabrics and features detailed embroidery to capture the look of the iconic Blue Heeler.

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  • MSRP:
  • $59.99

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JOHN DEERE BUBBLE ‘N GO MOWER

Kids pretend they are working in the yard just like grown-ups with this officially licensed John Deere bubble mower that features mechanical gear sounds and rugged tires. Kids will enjoy a stream of bubbles as they push the mower. The machine comes with a 4-oz bottle of bubble solution.

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  • MSRP:
  • $29.99

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LUNA STORYTIME PROJECTOR

Luna nurtures little ones while fostering independence with engaging content. It features projection, read-along text, graphics, and music to provide kids with a multi-sensory story environment.

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  • MSRP:
  • $59.99

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SCRIBBLE SCRUBBIES BLUEY POOLSIDE PLAYSET

Kids can color in these Bluey figures, then wash them and give them new looks. The set includes eight markers, a scrub brush, and Bluey, Bingo, Chilli, and Bandit figures.

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  • MSRP:
  • $32.99

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SILLY POOPY HIDE & SEEK GINGERBREAD

This cheerful gingerbread character lights up, tells silly puns, and plays celebratory holiday tunes. Easy to play and endlessly entertaining, it’s the ideal holidayactivity or stocking stuffer for kids.

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  • MSRP:
  • $9.99

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PLAYMOBIL JUNIOR & DISNEY: PETER PAN’S SPLASHING PIRATE SHIP

This floating Peter Pan-themed pirate ship includes figures of Captain Hook and Peter Pan, plus octopuses and a parrot that turn into spray animals. It has several water features, including a smaller boat for water play.

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  • MSRP:
  • $69.99

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FLIP & FRY GRILL PLAY SET WITH WATER WOW! COLOR REVEAL

This playset includes a grill, a griddle, and a fryer with water-based, color-changing food for pretend cooking. Accessories like a spatula, a fryer basket, and condiments support hands-on, skill-building play.

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  • MSRP:
  • $27.99

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LOVEVERY — THE PLAY KITS

These curated kits include stage-based play essentials, books, tips, and activities for kids ages 0-5. Developed with expert input, the program offers toys, resources, and parent support through an app, social media, and weekly emails.

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  • MSRP:
  • $80-120

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THE REAL LIFE PLAY KITCHEN

This kid-size kitchen features a working sink with fresh, drinkable water, interchangeable backsplash panels, and realistic accessories like utensils, a cutting board, and a drying rack to inspire hands-on play.

Product Facts

  • MSRP:
  • $300
  • Age:
  • 18 MOS+

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UP & DOWN ROLLER COASTER

Kids can ride down the 10-foot track in an ATV-style coaster car, which features a high back, handrail, and footrests. Family members can push the coaster car to send riders along the track.

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  • MSRP:
  • $159.99

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STANLEY JR. CHILDREN’S WORKBENCH

This kid-sized wooden workbench, which features a tool rack, serves as the perfect place to introduce kid-sized tools (sold separately).

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STANLEY JR. KIDS TOOLBOX

This 18-piece set includes a screwdriver, a hammer, pliers, a wrench, blocks, nails, washers, bolts, and a handsaw, all of which fit neatly into the toddler-sized toolbox.

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  • MSRP:
  • $24.99

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FISHER-PRICE LAUGH & LEARN 4-IN-1 ACTIVITY TABLE & EASEL

Babies and toddlers can play, learn, and create with this electronic toy. With the help of a grown-up, it easily converts from a busy board to an activity table to a play table to an art easel.

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  • MSRP:
  • $64.79
  • Age:
  • 6 MOS+

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IMAGIMAKE PHYSICAL FEATURES OF USA

Kids can explore the country, from the Grand Canyon to the Rocky Mountains. They can build a 3D map that brings America’s landscapes to life. As they solve the puzzle, kids can discover facts about rivers, mountains, and national parks.

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  • MSRP:
  • $29.99

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RUBIK’S PULSE CUBE

Pulse Cube starts with a fully reflective surface, but it’s hiding a colorful secret. Scramble the Cube before pressing the logo to activate the lights. Colors appear and pulse for one minute before the lights go out. Need more time? Press again to add more time.

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  • MSRP:
  • $19.99

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SUPER DECODER

In this problem-solving game, players have seven tries to break a four-digit color code. After each try, lighted hints tell players whether the position or color is right. The decoder features 600 levels and a time-limit challenge mode.

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  • MSRP:
  • $49.99

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ROAD TRIP PACKING PUZZLE

Kids will start by picking a challenge card and gathering the items. Then, using spatial reasoning and creative thinking, kids must pack, unpack, and rearrange the gear until everything fits perfectly in the trunk. With built-in storage for travel, there’s always room for this puzzle on your packing list.

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  • MSRP:
  • $24.95

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TERRA BY BATTAT REMOTE CONTROL DINOSAUR: DILOPHOSAURUS

This dino-mite R/C toy is ready to make your jaw drop with glowing eyes, a light-up roar, and frills that move and shake like the real thing. Let your kiddos take control of a powerful beast or flip on ‘Action Mode’ and let the apex predator take on a mind of its own.

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  • MSRP:
  • $32.99

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RIDE ALONG SCOOTER

This kid-powered scooter — available in white, aqua, or rose pink — features four wheels, storage under the seat, and stylish chrome accents. The scooter can hold up to 40 lbs.

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  • MSRP:
  • $89.99

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POWER PONY

Invented by Mia Monzidelis when she was 5, the handcrafted, rideable Power Pony is powered by the patent-pending ZüME engine. It is iOS connected, fully interactive, and feature three preset speeds (Trot, Gallop or Race). Four different options–Champ and Hero, along with unicorns Crystal and Princess. Holds up to 200 pounds.

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  • MSRP:
  • $499

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MAVERICK POGO STICK

Jump for joy with this pogo stick! This classic toy gets a sleek, modern upgrade with its metal frame and silver lightning bolt. Ideal for beginner jumpers, this toy promotes active play and safe outdoor fun.

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  • MSRP:
  • $39.99

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NEX PLAYGROUND

Kids use active motions to play video games on this gaming console instead of a controller. It features more than 25 games with different themes, including sports, music, and some of kids’ favorite brands.

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  • MSRP:
  • $249
  • Manufacturer:
  • NEX

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LEGO PARTY!

In this video game, players dive into a world of LEGO for an epic game show. LEGO Party! features 60 mini games, board games and challenge zones where kids can interact with some of their favorite LEGO sets, and more.

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MIKO 3 AI ROBOT

This AI-powered companion features face and voice recognition, so kids can chat with Miko just like they would any other friend. Miko 3 features tons of games and activities that promote STEM learning, creativity, and more. The robot also features parent-controlled safety settings.

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  • MSRP:
  • $299

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ORIGINAL TAMAGOTCHI

The Original Tamagotchi features the same programming as the original digital pet from 1997. Kids can feed it, play games with it, give it medicine, check its health, and take care of it. How kids raise it will decide which of the seven adults it will grow into. More than 40 different shell designs.

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  • MSRP:
  • $19.99

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TAMAGOTCHI CONNECTION

Kids can nurture their Tamagotchi character, play more than 10 mini-games, and earn Gotchi Points to collect more than 150 items, including food and accessories for the digital pet.

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  • MSRP:
  • $29.99

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TONIEBOX 2

The beloved Toniebox is getting an upgrade! This new edition of the audio player features an updated design with new colors, rounded corners, and even more squeezable siding. Families can use Sleep Timers and Sunrise Alarms to maintain bedtime routines, while the rainbow Light Ring guides older kids through all-new Tonieplay games.

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  • MSRP:
  • $139.99

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ENERGIZER HOLIDAY PROMOTION

Spend $20 on any qualifying Energizer brand products in one single transaction, at any participating national retailer between 9/01/25 – 2/28/26 and receive a $5 rebate on EnergizerHoliday5.com. Rebate will be sent to customers with eligible submissions via PayPal or Venmo, in accordance with the Terms & Conditions.

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TALES OF THE TEENAGE MUTANT NINJA TURTLES BATTLE ARENA 6-PACK

Clad in all-new gladiator gear and armored accessories, these Battle Arena figures are ready to join the fight. The Walmart-exclusive six-figure Battle Arena Set includes Leonardo, Donatello, Michelangelo, Raphael, Bebop, and Rocksteady action figures.

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  • MSRP:
  • $59.67

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DON’T WAKE DADDY!

The ’90s game returns! Kids take turns tiptoeing around the house to find a midnight snack. The first player to the fridge without waking up daddy wins the game.

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  • MSRP:
  • $14.99

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POP THE PIG

Who’s hungry? In this game, kids take turns feeding the pig hamburgers and pumping its head. As the pig keeps eating, his belly grows bigger and bigger until it finally pops! With adorable characters and belly-bursting fun, this Pop the Pig will have families snorting with laughter at their next game night.

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  • MSRP:
  • $19.99

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SEQUENCE FOR KIDS

Now, every member of the family can join the Sequence fun! In this new, kid-friendly edition of the game, preschoolers play animal cards and place matching chips on the board. The first player to get four chips in a row is the king of the jungle!

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  • MSRP:
  • $19.99

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SQUISHMALLOWS 16-INCH BUDDY SQUAD

Kids can collect a growing assortment of ultra-soft, 16-inch plush characters, each with its own name and unique personality. Squishmallows have a unique texture and form factor and new characters join the Squad each month.

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  • MSRP:
  • $29.99; $33.40 CAD

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24-INCH POKÉMON PLUSH

The snuggly Pokémon plush is crafted from super soft material, ensuring a comfortable and pleasant tactile experience. Featuring authentic details, the plush Pokémon accurately resemble their appearance in the Pokémon Animated Series.

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  • MSRP:
  • $45.95

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DISNEY 8-INCH SQUISHMALLOWS

Grow your Squishmallows Squad with this 8-inch plush in Disney characters such as Eeyore, Mickey Mouse, Mike Wazowski, and more. Each Squishmallow stuffed toy is made with ultrasoft, high-quality materials.

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6V LICENSED BATTERY POWERED BUMPER CAR RIDE-ON

The Flybar 6V Bumper Car supports up to 66 pounds and reaches a maximum speed of 1 MPH. It features flashing LED lights; a soft, rubber bumper that protects walls and furniture, an adjustable safety belt, and a durable plastic shell with anti-flat wheels.

Product Facts

  • MSRP:
  • $119.99
  • Age:
  • 18 MOS.+

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12V GLOW ATV

This electric ATV features bright LED glowing body lights with 3 different light patterns. Kids can safely ride up to 2.8 mph with the sturdy frame, comfortable seat, and easy-to-use controls. Holds up to 66 pounds. Available in blue, pink, and green.

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For more top toy picks for kids of all ages, check out The Toy Insider’s annual Holiday Gift Guide, and find the perfect gift using our Perfect Present Wizard!


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