Creator-driven collectible brands are growing through License 2 Play with new toys, characters, and entertainment experiences. The latest launches spotlight character-inspired squishies, plush collectibles, and digital content designed to engage fans across play and storytelling.
MushyKinz is making its U.S. retail debut with character-based squishy collectibles inspired by its online content. Created by Erin Degan, Anna Altamirano, and Christian Owens, the brand features expressive characters designed for collecting and sensory play.
The lineup includes boxed collectibles, rarity-based three-packs, glitter-filled squishies, dessert-inspired designs, and bag charms. Each character highlights a distinct personality and story, encouraging fans to collect and share their favorites.
Deddy Bears is expanding beyond toys with new entertainment projects. Developed by Innov8 Creative Academy, the collectible plush brand will debut animated YouTube content later this spring, with a feature-length film in development. The brand is also exploring gaming integrations and interactive collectible experiences, bringing its characters to new platforms.
Also launching, Bad Date Bears introduces plush collectibles inspired by familiar dating personalities and social trends. The characters come in dating app-style packaging and feature distinct backstories, offering a playful take on modern relationships through character-driven designs.
Together, the new launches highlight how creator-led brands are blending collectibles, storytelling, and digital engagement to build immersive play experiences for fans.
Caregivers and preorder and learn more at license-2-play.com.
DEDDY BEARS LIL’ COFFIN DODGERS
These deadly plush animals come in coffins, but they’re as harmless as can be. Kids can add the characters Squash, Howler, Beezelbear, and more to their spooky collections.
Product Facts
- MSRP:
- $9.99
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DEDDY BEARS BLIND BAGS
Collectible 4-inch plush Deddy Bears come in surprise bags, with six characters available to collect.
Product Facts
- MSRP:
- $4.99
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DEDDY BEARS JUMBO 12-INCH PLUSH
These plush teddy bears have a dark and eerie twist — they come in body bags, each with an autopsy report and death certificate.
Product Facts
- MSRP:
- $29.99
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DEDDY BEARS SERIES 5
The six new creepy-yet-cute Deddy Bears plush, including Edgar Allen Crow and Virus, are packaged in miniature coffins. Each comes with a collectible augmented reality card and access to Roblox’s Deddy Bears Tower Defense game.
Product Facts
- MSRP:
- $5.99
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Author: 360 Technology Group
