Bratz is turning 25 this year, and it’s celebrating in style. To pump up the party, MGA Entertainment is dropping new dolls, designer collabs, and digital content for the beloved brand’s birthday bash.
The celebration kicks off on May 21 with the launch of the official Bratz’s 25th Bratzaversary Doll: Gaia. This glamorous goddess embodies the brand’s silver anniversary with a stunning, chrome-clad look, complete with sculpted detailing, shimmering accessories, and her fiery red curls. As a gift, each limited-edition doll also includes an exclusive 25th anniversary charm, making this collectible a metallic must-have.
Doll lovers can delight in even more drops throughout the year, including reimagined versions of the original 2001 core four, a line of Stylin’ Birthdayz Dolls with customizable T-shirts, and a brand-new series of Bratzies bag charms. You might even spot Sasha, Cloe, Jade, and Yasmin in custom couture from some of the most iconic fashion designers in the world, strutting onto shelves in the coming months.
Kids can flaunt their passion for fashion with The Oodie’s Bratz apparel and accessories. | Source: The Oodie/The Toy Insider
The divas go digital with a ‘Zepeto’ takeover. | Source: MGA Entertainment
The takeover continues outside of the toy aisle. Fans with a passion for fashion can get dolled up in all sorts of Bratz-inspired apparel and accessories, like The Oodie’s cozy-cute loungewear collection and an upcoming activewear collab. Meanwhile, digital divas can show off their Brattitude on Zepeto with stylish new avatar skins and fashion-fueled online experiences.
And to top it all off, Sasha, Jade, Cloe, and Yasmin are starting their own weekly podcast: “Bratz Chatz.” In each episode, the core four will interview glamorous guest stars and share their unfiltered takes on fashion, music, and all things on-trend. The podcast will launch later this year, along with the deluxe edition of their recent album, Bratz Angelz, which features two brand-new songs and music videos.
Bratz’s 25th birthday party is just getting started! Keep an eye on bratz.com for all the latest updates on the dolls and drops coming down the catwalk throughout the rest of the year.
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Author: 360 Technology Group
