’Tis the season for holiday fun! While everyone’s talking about the hottest holiday toys, we’re shining a light on the hottest holiday-themed toys, games, and activities. This year’s lineup delivers everything from 20th anniversary Elf on the Shelf releases to fresh finds inspired by The Grinch, the Peanuts gang, and more.
Whether you’re looking for activities to keep kids busy before the big day or something the whole family can enjoy over winter break, your friends at The Toy Insider have more than 30 festive picks to spark inspiration on your next toy-filled shopping trip. Scroll down to see our top picks for holiday-themed toys this season.
LITE-BRITE X ELF ON THE SHELF COLORPOP EDITION
Celebrate 20 years of holiday magic with the Lite-Brite x Elf on the Shelf ColorPOP Edition! Featuring six festive templates, 650 mini-pegs, and four dazzling light modes, kids can create glowing masterpieces that truly shine. It’s a bright and creative way for fans ages 6 and up to celebrate the “Santaversary!”
Product Facts
- MSRP:
- $25.99
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DIY SENSORY SNOWGLOBE GIFT SET
Bring some extra sparkle to holiday playtime with the Sensory Snowglobe Gift Set. Kids can mix, shake, and decorate their very own magical DIY “snowglobe” using everything that’s inside, just add tap water and the included Fun Fillers. Then, bring the winter magic to life with reusable Winter Wonder Clings for a festive touch they…
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- MSRP:
- $39.99
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MGA’S MINIVERSE MAKE IT MINI HOLIDAY
The next mystery ball-shaped capsule from MGA’s Miniverse is the Make It Mini Holiday collection, which includes a Dr Seuss Grinch rare “chase” item, along with Roast Beef, Snowman Cake and Birch Reindeer. Build your dish or beverage from the mini toy ingredients from your capsule; cure in any UV light for at least 5…
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- MSRP:
- $10.99
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OUR GENERATION 2025 LIMITED EDITION CHRISTMAS DOLLS
Our Generation’s first-ever limited-edition Christmas Dolls capture the enchanting and joyful spirit of the holiday season, and bring its most exciting traditions to life! Each 18-inch doll comes with a Tree Ornament, a certificate of authenticity, and deluxe festive packaging. For kids, adults, and collectors alike.
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PEANUTS: A CHARLIE BROWN CHRISTMAS (VINCE GUARALDI TRIO) TONIE
Families can experience the joy of A Charlie Brown Christmas by Vince Guaraldi, the beloved jazz soundtrack that has become a holiday tradition for generations. Featuring timeless classics like “Linus and Lucy,” “Christmas Time Is Here,” and “Skating,” this Tonie figure includes 11 songs, 35 minutes of music in all. It’s worth noting that the…
Product Facts
- MSRP:
- $19.99
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THE POLAR EXPRESS BATTERY OPERATED O-GAUGE TRAIN SET WITH BLUETOOTH
This year, families can showcase the magic of Christmas under their trees with this train featuring an engine, tender, three passenger cars, track, and accessories, all inspired by The Polar Express.
Product Facts
- MSRP:
- $169.99
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SQUISHMALLOWS 10-INCH STOKELY THE JEWISH TEDDY BEAR HANUKKAH HOLIDAY PLUSH
Stokely the Jewish Teddy Bear is a festive Hanukkah companion crafted to bring warmth and cheer to the season. Decked out with charming Hanukkah-themed details, Stokely shines as a unique collectible plush that proudly celebrates the Festival of Lights.
Product Facts
- MSRP:
- $26.99
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BLUEY HOLIDAY BAKING SET
Kids can get creative in the kitchen with real baking tools inspired by Bluey, which are perfect for whipping up holiday cookies and memories in a safe way.
Product Facts
- MSRP:
- $24.99
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MY FIRST CHRISTMAS TREE
Experience the magic of Christmas with this 33-inch kids’ tree. Young ones can place the ornaments and star on the tree for put-and-take play without the worry of real branches or lights.
Product Facts
- MSRP:
- $69.99
- Age:
- 18 MOS+
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BARBIE 2025 HOLIDAY KEN DOLL ASSORTMENT
Ken is dressed for the holidays in a sharp, tailored suit featuring a luxe gold satin jacket, ready to bring festive flair to any holiday display or Barbie collection.
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CRAYOLA HOLIDAY PIP TILES WITH GLITTER
Bring festive fun home with Crayola PIP tiles with Glitter. This set sparks creativity with holiday colors — red, green, white, and gold. Sized for small hands, the magnetic tiles connect easily so kids can build snowflakes, ornaments, Christmas trees, and more in merry, imaginative ways.
Product Facts
- MSRP:
- $32.95
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THE ELF ON THE SHELF: A CHRISTMAS TRADITION LIMITED 20TH ANNIVERSARY EDITION
This limited-edition version of Santa’s Official Scout Elf features poseable limbs and a loungewear set. It also comes with a themed ornament.
Product Facts
- MSRP:
- $44.99
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CREATE YOUR OWN SNOW GLOBE
This hands-on, creative craft kit includes vibrant clay, sculpting tools, and a snowman figure so kids can sculpt a wintry scene inside a real snow globe.
Product Facts
- MSRP:
- $19.99
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WORLD’S SMALLEST ELF ON THE SHELF MICRO FIGURE
At just 1.25 inches tall, this tiny Elf on the Shelf packs big personality for mini mischief and pocket-sized holiday magic and cheer.
Product Facts
- MSRP:
- $7.99 and up
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BRATZ VERY MERRY SASHA & CLOE
Bratz hit the Nice List with the Very Merry Sasha and Cloe dolls, each dressed in a red velvet two-piece with faux-fur trim, gold heels, and a tree-topper tiara. Each doll has flawless hair and festive makeup, bringing serious holiday glam. Sasha and Cloe are sold separately.
Product Facts
- MSRP:
- $16.99
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PEANUTS CHARLIE BROWN AND SNOOPY (CAROLING) REACTION FIGURES
Charlie Brown and Snoopy spread holiday cheer as caroling ReAction Figures. Each 3.75-inch articulated figure captures classic Peanuts charm, with Charlie Brown holding a caroling book and Snoopy hitting the high notes. Packaged in a collector-friendly window box with festive artwork, this 2-pack adds joyful style to any holiday display.
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T IS FOR TOT FROSTY FUN BAKING KIT
This kit brings winter magic to kids with baking, crafting, and options for imaginative play, all in one box. It includes pretend baking tools, a handprint ornament, a recipe book, a snowman story, activity bags, playdough with a cutter, and printable extras designed to spark creativity and build fine motor skills.
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PAW PATROL UGLY SWEATER TATTEES
With 33 festive, iron-free, no-mess PAW Patrol fabric tattoos, young fashion designers can design their holiday sweater masterpiece.
Product Facts
- MSRP:
- $8.99
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TREEMENDOUS ORNAMENT DECORATOR
Kids can decorate three plastic ornaments with the included non-toxic markers. Young artists can draw on the entire ornament as it slowly spins in the tree-shaped kit.
Product Facts
- MSRP:
- $29.99
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SILLY POOPY HIDE & SEEK GINGERBREAD
This cheerful gingerbread character lights up, tells silly puns, and plays celebratory holiday tunes. Easy to play and endlessly entertaining, it’s the ideal holidayactivity or stocking stuffer for kids.
Product Facts
- MSRP:
- $9.99
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Black Friday/Cyber Monday Deal: 20% off on Amazon from Nov. 20-Dec. 1
LEGO ICONS FAMILY CHRISTMAS TREE
Create a standout Christmas centerpiece that doubles as a festive playset. This collectible Christmas tree features opening panels and hidden rooms for kids to explore. When the season wraps, the tree separates into sections for easy storage until the family is ready to rebuild the magic next year. The set includes Santa Claus, a brick-built…
Product Facts
- MSRP:
- $329.99
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THE GRINCH CRA-Z-SLIMY CONTAINER
Get ready to Squish, Squeeze and Stretch with your favorite Dr. Seuss holiday icon, The Grinch! This holiday’s newest Cra-Z Slimy containers arrive in Grinch-shaped packaging for some super gooey fun. Each container contains safe and non-toxic slime that is stretchy and soft to the touch! When you’re done, simply put back in the case…
Product Facts
- MSRP:
- $5.99
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NOODOLL CHRISTMAS RICESPUD MINI SITTING PLUSH TOYS
Ricespuds are miniature potato plushies designed in London. Each member of the Christmas collection is made from super-soft fabric and stuffed to the brim with fluffy polyester fibers (despite the name, they are not filled with rice). There are multiple styles for kids and adults to collect.
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HOLIDAY HUDDLE PLUSH COLLECTOR SET
This plush set features Philadelphia Eagles players Kelce, Johnson, and Mailata wearing festive green sweaters, each embroidered with their names and numbers. Complete with a goal-worthy collector’s box, this caroling crew will add a touch of football fun to fans’ festive season.
Product Facts
- MSRP:
- $49.99
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SUPER SMALLS HOLIDAY COLLECTION
Deck the halls with DIYs! From Christmas bead kits to paintable Menorahs, this lineup has a craft kit for every kid. Kids can add shine to their celebrations with stickers, jewelry, accessories, and even shimmering beauty products.
Product Facts
- MSRP:
- $15-57
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HANUKKAH GINGERBREAD HOUSE
Kids can build a Gingerbread House, a dreidel, or anything they imagine using colorful tiles that reveal a new glowing flame each night of Hanukkah. With SuperColor artwork on both sides and compatibility with other CreateOn Magnetic Structures sets, this 16-piece collection encourages hands-on fun, family bonding, and a joyful celebration of tradition.
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THE CHRISTMAS SWEATER
Jan Brett’s picture book follows Theo and his pug, Ari. After Ari refuses a Christmas sweater knit by Theo’s Yiayia, the pair loses the sweater as it unravels during a snowy hike. Little ones will learn about love, friendship, appreciation, home, and holiday magic while reading about Theo and Ari’s adventures.
Product Facts
- MSRP:
- $19.99
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SUPER SMALLS CRAFTY HANUKKAH GIFT SET
With this gift set, kids can paint a colorful menorah and craft festive jewelry that sparkles and shines. It pairs Super Smalls’ Hanukkah Activity Kit and Make It Mazel Mini Bead Kit. There are enough activities here for eight crazy days and nights of fun!
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LOOPS LAB CHRISTMAS DUO
This set, designed for the Loops Stage, features two figures resembling Santa and his reindeer, each playing a different festive beat for kids to build upon. The Santa figure will play variations of music box tunes, while the Reindeer will play different chime beats. Kids can use the figures to add jingle bells, festive melodies,…
Product Facts
- MSRP:
- $39.99
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THE GRINCH BATH PLAYSET
Turn bath time into a festive celebration with a playset inspired by Dr. Seuss’ How the Grinch Stole Christmas! This eight-piece set includes five finger puppets and three bath squirters featuring beloved characters like The Grinch, Cindy-Lou Who, and Max.
Product Facts
- MSRP:
- $9.99
- Age:
- 6 MOS+
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SNOWY’S MAGICAL CHRISTMAS EVE HOLIDAY BOOK & PLUSH GIFT SET
Families can start a new Christmas tradition with this gift set, which includes a hardcover book, Snowy’s Magical Christmas Eve, by author Susie Bramhall; a Snowy the Mouse Plush; a sticker; and stationery to write a letter to Santa.
Product Facts
- MSRP:
- $34.99
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PLUS-PLUS HANUKKAH PLAY SET
With this 330-piece set, kids can create a 2D or 3D menorah, a spinning dreidel, and a pair of Maccabee figures. Each recloseable pouch includes Plus-Plus pieces in a variety of colors, a white rectangular baseplate, and a QR code that opens a swipe-to-build experience in the free Plus-Plus app.
Product Facts
- MSRP:
- $24.99
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WINTER FROST WOODEN GINGERBREAD HOUSE PLAY SET
Create a reusable, mess-free wooden gingerbread house! Decorate the house again and again with wooden play candies and “icing” cords that stick to self-stick tabs on the house; special icing pen makes swirling the cords easy. 44-piece play set includes 6 wooden house panels, 20 wooden accessories (including play figures that stand for pretend play),…
Product Facts
- MSRP:
- $32.99
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CHRISTMAS IN CENTRAL PARK 1000 PIECE PUZZLE
This puzzle will transport solvers to December in New York City. Accompanied by ice skaters and a skyline view, it spews coziness and holiday cheer.
Product Facts
- MSRP:
- $24.99
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WARHAMMER 40,000 DA RED GOBBO COLLECTIBLE PLUSH
This plush Da Red Gobbo blends holiday spirit and tabletop lore with a soft, squishy form that’s equal parts mischievous and merry.
Product Facts
- MSRP:
- $17.99
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