Mattel broadens its automotive license offerings with a Nissan Skyline GT-R building set, marking a shift towards collectible construction toys.
The past week has seen a mix of toy industry updates, but the standout development is Mattel’s expansion in the automotive licensing arena. Mattel is teaming up with Nissan and leveraging its Hot Wheels and Mattel Brick Shop brands to release an 833-piece building set of the iconic 1971 Nissan Skyline 2000GT-R. This collaboration, first revealed at the 2026 Paris Motor Show, signifies Mattel’s strategic move into the converging worlds of automotive collectibles, construction toys, and licensing. The set is expected to hit the shelves in January 2027 with a price tag of $59.99. While collaborations with car brands are commonplace, this is Mattel’s first venture with Nissan in the construction category, potentially setting a new trend in the hobbyist market.
In the realm of trade shows, ToyFest 2027 is garnering attention as it gears up for its April showcase in Las Vegas. Organized by the Western Toy & Hobby Representatives Association, ToyFest promises numerous sourcing opportunities and a partnership with a new trade show, offering professionals a vital platform to network and discover fresh products. It remains a key fixture for manufacturers and retailers looking to make influential buying decisions.
From the creative corner, LEGO is blending fandoms with its new LEGO Ideas challenge, Hope Assembles. This unique crossover invites fans to merge the Star Wars and Marvel universes in imaginative builds. Launching ahead of Star Wars’ 50th anniversary and the buzz around ‘Avengers: Doomsday’, the platform encourages innovative fan submissions to compete for a chance to become an official LEGO set, potentially setting new precedents in fan-driven product development.
Lastly, Universal is planning a global celebration for Where’s Wally? (or Where’s Waldo? in the U.S.) as it approaches its 40th anniversary in 2027. The campaign is set to include a consumer products program and fan experiences, cementing the franchise’s established position in pop culture. This enduring popularity highlights the brand’s successful adaptation across multiple media since its book debut in 1987.
Meanwhile, The Strong National Museum of Play offers a behind-the-scenes glimpse into board game preservation. Mirek Stolee’s blog does not present a direct industry shift but provides enthusiasts with insights into the meticulous work that keeps gaming history intact, reminding us of the invisible labor preserving the legacies of our favorite pastimes.
