Toy sales see record growth driven by adult collectors and teens, as nostalgia and collectibles shape the industry.
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Toy Latest News
Jazwares Revives UGLYDOLL with Modern Twist
Jazwares partners with Pretty Ugly to relaunch UGLYDOLL, aiming to tap into the nostalgia market with an expanded and modernized…
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Mattel Enters the Digital Arena with New Game Studio
Mattel's move into digital gaming marks a significant strategy shift as the toy industry pivots towards virtual play experiences.
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Anime’s Expansion at Brand Licensing Europe, Fast & Furious Celebrates 25 Years
Crunchyroll reignites anime fan fervor at Brand Licensing Europe, while Fast & Furious marks a quarter-century with new experiences.
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Plush Take Center Stage: Emotional Connections and Expanding Markets Highlight Industry Trends
Plush toys, new sports collaborations, and gaming expansions dominate this week's toy industry developments.
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Stern Pinball Unveils ‘Fallout’ Machine in Strategic Franchise Move
Stern Pinball delves into the 'Fallout' universe with its latest machine, blending detailed game assets with live-action series integration.
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Experiential and Hands-On Toys Dominate Industry Innovations
From Gremlins animatronics to screen-free creative kits, the toy industry embraces experiential and physical play.
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Do Not Watch This Show Emerges as a Potential Blockbuster Franchise
9 Story Media's 'Do Not Watch This Show' debuts on Amazon Kids+ after a successful run in Australia, showing the…
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Toy Industry Faces Policy Challenges as Fall Previews Begin
As the toy industry gears up for Fall Previews, pressing policy issues around tariffs and safety take center stage.
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Bratz Celebrates 25 Years of Making Their Mark
The iconic Bratz dolls celebrate their 25th anniversary amid industry innovation and new educational platform launches.
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Transformers Apology Tour Marks 40th Anniversary
Hasbro acknowledges past missteps as it marks 40 years of Transformers: The Movie with an 'Apology Tour'.
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Mattel Launches Two Novel Collaborations for Collectors
Mattel is shaking up the toy scene with two standout collaborative projects, spotlighting creative synergies between beloved brands.
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Mattel Strengthens Strategy for Broader Entertainment Push
Mattel hires key executives to expand brands into music and consumer platforms, underscoring a broader strategic push.
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Minto’s Digital Characters Transition to Physical Toys with BOTI Licensing
Japanese characters from Minto are set to enter the toy market through a new deal with BOTI Global, highlighting a…
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Hot Wheels Introduces Class of Legends Featuring Maluma and Others
Hot Wheels launches a diverse 'Class of Legends' series, collaborating with personalities like Maluma and Supercar Blondie.
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Hot Wheels Expands Its Horizons with ‘Class of Legends’ Series
Hot Wheels' latest move diversifies its brand through celebrity collaborations, enhancing storytelling and fan engagement.
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LEGO Expands with Super Mario Minifigures Amid Continued Financial Surge
LEGO's new Super Mario minifigure sets debut as the company's strong financial performance continues, revealing strategic growth.
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Toy Fair Dates Secured Until 2032 in Major Toy Association & Javits Center Partnership
The Toy Association secures Toy Fair dates with the Javits Center through 2032, promising stability for the toy industry’s premier…
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Hape Expands Pixelz Line, Integrating Tech in Preschool Toys
Hape's new Pixelz line and Mattel's Xbox tribute highlight strategic brand expansions through tech and nostalgia in collectibles.
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U.S. Toy Market Sees Unprecedented Growth Driven by Adults and Teens
The adult and teen demographics fuel significant growth in the U.S. toy market, marking a six-year high in first-half sales.
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