Mattel's leadership transition signifies a strategic pivot towards media and technology as key growth areas.
Read More
Toy Newz
Toy Latest News
LEGO Bridges Fan Engagement and Licensing with Star Wars and Marvel Crossover
LEGO's latest move invites fan collaboration for a Star Wars and Marvel mashup, highlighting evolving trends in licensing strategies.
Read More
Hasbro’s Robust Growth Highlights Surge in Gaming and Licensed Toys
Hasbro reports a strong third quarter with gaming and licensed toys leading growth, reflecting industry trends.
Read More
Holiday Retail Optimism and Emerging Trends Herald a Strong Toy Season
A $1 trillion holiday season forecast and shifts toward nostalgia signal a promising end-of-year for toy and collectible sales.
Read More
Mattel Appoints New CFO as Leadership Shifts
Peter Griffith joins Mattel as CFO amid leadership changes, while Hess debuts new holiday toy truck designs.
Read More
Stern Pinball Unveils AC/DC Remastered Game with Enhanced Features
Stern Pinball revamps a classic with AC/DC Remastered while Halloween fans anticipate the Spooky Awards.
Read More
Ynon Kreiz’s Move Reinforces Entertainment-Toy Interconnection
Ynon Kreiz's transition to Paramount-Warner Bros. Discovery highlights the deepening ties between toys and entertainment.
Read More
Marvel and M&M’s Collaboration Highlights Licensing Power in Toys
Licensing collaborations and industry retrospectives mark the toy industry's current landscape.
Read More
Cross-Industry Collaborations Define Toy Marketing Strategies
Toy brands widen their reach through innovative partnerships in attractions and sports, while key developments in gaming and licensing continue…
Read More
Toy Association Announces 2027 Preview Market Dates, Highlighting LA’s Importance
The Toy Association reaffirms LA's status as a crucial toy industry hub with its 2027 preview market dates, alongside major…
Read More
Advent Calendars Spark 2026 Toy Boom
Advent calendars featuring toys and squishies see explosive growth in 2026, making a surprising impact on the industry.
Read More
Roger Lynch’s Appointment Marks Mattel’s Shift Beyond Traditional Toys
Mattel's appointment of Roger Lynch highlights its evolution towards an IP-driven entertainment company, signaling a broader industry shift.
Read More
LEGO’s Star Wars and Marvel Crossover Engages Fans in New Licensing Strategy
LEGO invites fans to mash-up Star Wars and Marvel through LEGO Ideas, showcasing a fresh approach to entertainment licensing.
Read More
Mattel Expands with Nissan Skyline GT-R Set in New Licencing Move
Mattel broadens its automotive license offerings with a Nissan Skyline GT-R building set, marking a shift towards collectible construction toys.
Read More
Mattel Expands Hot Wheels with Nissan Collaboration at Paris Motor Show
Mattel debuts a new Hot Wheels building set collaboration with Nissan at the Paris Motor Show, marking a strategic expansion…
Read More
Spin Master and Universal Sign Multi-Property Plush Agreement
Spin Master and Universal Pictures expand their licensing partnership to include a wide-ranging plush deal, hinting at strategic shifts in…
Read More
Mattel Puts Catherine Wood at Helm of Global Dolls Business
Mattel appoints Catherine Wood to lead its global dolls division, aiming to bolster the brand's presence across multiple sectors.
Read More
U.S.-China Tariff Relief Puts Toys Front and Center
Tariff relief developments could significantly impact the U.S. toy industry, while Halloween's extended season presents new selling opportunities.
Read More
Licensing Deals and Hall of Fame Announcements Signal Industry Growth
Licensing collaborations and Hall of Fame inductions define a busy stretch for the toy industry as it heads into the…
Read More
Toy Industry Prepares for Strategic Shifts as Mattel’s Kreiz Moves to Paramount-Warner Bros.
Ynon Kreiz's move to Paramount-Warner Bros. signals a strategic pivot with implications for toy and entertainment industries.
Read More
