A key licensing expansion will see Spin Master develop plush lines for major Universal franchises in 2027.
The toy industry is seeing some significant movements this week, with a substantial development in the realm of licensing agreements: Spin Master and Universal have entered into a new multi-property plush deal. As Global Toy News reports, this agreement spans several major Universal franchises, including Gabby’s Dollhouse, How to Train Your Dragon, and Jurassic World, among others. Set to commence in EMEA from January 2027, this deal emphasizes the advantage of portfolio licensing, as opposed to focusing on single intellectual property (IP). For Universal, this allows one toy partner, Spin Master, to adapt to a range of consumer needs across different retail occasions. For Spin Master, the expansion opens the door to a wider audience, blending preschool staples with theatrical and evergreen properties into an all-encompassing plush strategy.
In the realm of digital gaming, EverBoard’s recent launch is noteworthy. This digital tabletop platform integrates Hasbro’s classic games with AI-driven game creation, offering a new twist on traditional game nights. The innovative EverVibe Game Creator allows users to transform game ideas described via text or voice into playable experiences, pointing to a new wave of customizability in digital gaming. The exclusive launch through Best Buy positions this product as a significant player at the intersection of toys, games, and consumer electronics, especially in the lead-up to the holiday season.
Meanwhile, the physical toy sector sees a nostalgic revival with Manhattan Toy’s relaunch of the Groovy Girls doll line. Originally debuting in 1998, Groovy Girls has returned with new dolls and a focus on blending traditional values of self-expression and friendship with contemporary trends. The new line features five dolls designed for children aged three and up, now available through specialty retailers.
Additionally, the Halloween & Costume Association has announced finalists for this year’s Spooky Awards, as noted by ToyBook. Recognizing standout products across eight categories, this event underscores the overlap between toys and seasonal merchandise, a sector that sees dynamic consumer engagement as the holiday approaches on the calendar.
On the industry front, there are signs of shifting schedules in the toy preview events, as John Baulch’s blog highlights. It appears that the LA Previews wrapped up earlier than planned, potentially indicating changing strategies in how these private showrooms are organized and attended by international retailers and exhibitors.
