Burger King's new Dragon Ball Super collaboration includes a themed menu and collectible figures, tapping into nostalgia while enhancing their promotional strategy.
The most eye-catching news in the action figure world this week is the collaboration between Burger King and Toei Animation, which brings a Dragon Ball Super themed menu complete with collectible chibi-style figures. According to Toyark, each meal will include a figure that should delight both fast food patrons and Dragon Ball fans alike. This aligns with a broader trend of cross-promotional marketing strategies that fast food chains increasingly employ to attract customers by tapping into popular culture and nostalgia.
Masters of the Universe Continues to Surge Forward
Masters of the Universe (MOTU) figures continue to be a strong presence in the collectibles market. A new review from She’s Fantastic has highlighted Kittrina from the Altaya line, a character who hasn’t had widespread merchandising since her debut in the 80s. Additionally, Action Figure Barbecue offers a review of Mekaneck from Mattel’s “Core” MOTU movie line, indicating sustained interest in both classic and modern renditions of these characters. The continued release of figures based on less mainstream characters and the new movie seem to be revitalizing the MOTU brand.
Fresh Monkey Fiction and Big Bad Workshop Deliver Nostalgic Variety
Fresh Monkey Fiction and Big Bad Workshop’s new line, The Order of the Crimson Moon, shared by Action Figure Barbecue, brings a unique 1970s-themed story of a Transylvanian werewolf cult. This launch continues their tradition of creating interesting narratives potentially interconnected with past lines, like Operation: Monster Force. Notably, they also blend elements from their Soldiers of Fortune line, recently reviewed with The Saboteur action figure (source), demonstrating their flexibility in adapting parts and themes across various storylines.
Tamashii Nations and One Piece Spotlighted by Big Bad Toy Store
In pre-order news, Toyark reports that Big Bad Toy Store is featuring a variety of new releases from Tamashii Nations and their continuing push with One Piece figures, among others such as Transformers and Masters of the Universe. This signals a robust market interest in long-standing franchises, as retailers continue to capitalize on established fanbases while promoting fresh collectibles.
A Glimpse of Comic Adaptations in Action Figures
The ever-evolving intersection of comics and action figures sees a new addition with the announced InArt 1/12 Scale Superman from “Batman v Superman: Dawn of Justice.” As per Toyark, the new figure offers detailed features including interchangeable portraits and a range of accessories. This figure continues the trend of adapting popular cinematic superheroes into collectible forms, reinforcing both the film’s legacy and the steady demand for superhero merchandise.
