CultureFly introduces a Battle Beasts-inspired 'VS' line featuring Transformers figures like Arcee and Soundwave.
In a rather quiet stretch for action figures, one standout development is the introduction of a new Transformers line by CultureFly. As detailed by She’s Fantastic, the ‘VS’ line is a nostalgic homage to the Battle Beasts figures of the 80s, incorporating the signature rub reveal stickers that fans might remember. The line features characters from Transformers: The Movie, with Arcee and Soundwave leading the charge. Although the ‘VS’ line was first teased back in February, it’s now generating buzz as collectors get a better look at the mix of design influences, like the popular Super7 ReAction figures. This serves as both a nod to older collectors and a new entry point for those interested in vintage-style figures, demonstrating the timeless allure of Transformers lore.
In other news, it seems that LEGO is taking a thematic plunge with their 31 Days of Toy Terror event, though its relevance to the action figure community is tangential. As Action Figure Barbecue described, the Jack-O’-Lantern Pickup Truck set includes a singular minifigure—The Pumpkin Farmer—bringing a dose of seasonal spookiness. While primarily a brick construction set, the inclusion of themed minifigures hints at a broader strategy to tap into holiday markets, aligning with growing consumer interest in collectibles that double as festive display pieces. Yet, in terms of action figures, this might be seen as more of an adjacent curiosity rather than core development.
Additionally, NECA is offering a revamped take on a horror classic with the ULTRAmate Ghost Face Figure. According to Toyark, the new 7” scale figure is part of NECA’s ULTRAmate line, which is essentially an extension of their existing Ultimates series. This re-release revisits popular figures by adding new accessories, effectively refreshing the product line while re-engaging collectors. Priced at $79.99, the ULTRAmate Ghost Face promises more than just a nostalgic lure, offering a more comprehensive package that could appeal to both new buyers and those looking to expand their horror-themed collections.
