Stern Pinball delves into the 'Fallout' universe with its latest machine, blending detailed game assets with live-action series integration.
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Toy Newz
Toy Latest News
Experiential and Hands-On Toys Dominate Industry Innovations
From Gremlins animatronics to screen-free creative kits, the toy industry embraces experiential and physical play.
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Do Not Watch This Show Emerges as a Potential Blockbuster Franchise
9 Story Media's 'Do Not Watch This Show' debuts on Amazon Kids+ after a successful run in Australia, showing the…
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Toy Industry Faces Policy Challenges as Fall Previews Begin
As the toy industry gears up for Fall Previews, pressing policy issues around tariffs and safety take center stage.
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Bratz Celebrates 25 Years of Making Their Mark
The iconic Bratz dolls celebrate their 25th anniversary amid industry innovation and new educational platform launches.
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Transformers Apology Tour Marks 40th Anniversary
Hasbro acknowledges past missteps as it marks 40 years of Transformers: The Movie with an 'Apology Tour'.
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Mattel Launches Two Novel Collaborations for Collectors
Mattel is shaking up the toy scene with two standout collaborative projects, spotlighting creative synergies between beloved brands.
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Mattel Strengthens Strategy for Broader Entertainment Push
Mattel hires key executives to expand brands into music and consumer platforms, underscoring a broader strategic push.
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Minto’s Digital Characters Transition to Physical Toys with BOTI Licensing
Japanese characters from Minto are set to enter the toy market through a new deal with BOTI Global, highlighting a…
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Hot Wheels Introduces Class of Legends Featuring Maluma and Others
Hot Wheels launches a diverse 'Class of Legends' series, collaborating with personalities like Maluma and Supercar Blondie.
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Hot Wheels Expands Its Horizons with ‘Class of Legends’ Series
Hot Wheels' latest move diversifies its brand through celebrity collaborations, enhancing storytelling and fan engagement.
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LEGO Expands with Super Mario Minifigures Amid Continued Financial Surge
LEGO's new Super Mario minifigure sets debut as the company's strong financial performance continues, revealing strategic growth.
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Toy Fair Dates Secured Until 2032 in Major Toy Association & Javits Center Partnership
The Toy Association secures Toy Fair dates with the Javits Center through 2032, promising stability for the toy industry’s premier…
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Hape Expands Pixelz Line, Integrating Tech in Preschool Toys
Hape's new Pixelz line and Mattel's Xbox tribute highlight strategic brand expansions through tech and nostalgia in collectibles.
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U.S. Toy Market Sees Unprecedented Growth Driven by Adults and Teens
The adult and teen demographics fuel significant growth in the U.S. toy market, marking a six-year high in first-half sales.
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WildBrain’s Acquisition of Personality AI Expands Kid-Safe AI Experiences
WildBrain acquires Personality AI to enhance kid-friendly character interactions, broadening engagement for IP owners beyond traditional channels.
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Toyetic Films and Construction Play: Key Drivers in Toy Sales
Toyetic films continue to drive sales, while construction play meets live entertainment in Jazwares' Monster Jam line.
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Jazwares Relaunches UGLYDOLL Following Nostalgia Trends
Jazwares teams up with Pretty Ugly to relaunch UGLYDOLL, while Bluey and Minecraft make waves at BLE 2026, and Hasbro…
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Spin Master Acquires Hapiko to Tap into AI-Powered Play
Spin Master’s acquisition of Hapiko highlights the growing role of AI in the toy industry.
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Mattel Transforms UNO into Competitive Entertainment Experience
Mattel's UNO Championship Series highlights a shift towards turning classic games into expansive entertainment properties.
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