Hasbro increases its footprint with reveals in Marvel, Street Fighter, and Star Wars, alongside a nostalgic Furby set.
This week, Hasbro is undeniably dominating the collectibles news space with a slew of releases spanning multiple popular franchises, demonstrating its strategic hold on the market for both nostalgic and contemporary collectible fans.
Hasbro’s Lineup Expands: Marvel, Street Fighter, and Star Wars
Hasbro has launched new products tied to their Marvel, Street Fighter, and Star Wars lines, appealing to a broad range of collectors. According to Awesome Toy Blog, the company has introduced Marvel SuperRollers inspired by Disney Jr.’s “Marvel’s Spidey and his Amazing Friends.” This release aims squarely at younger fans, integrating kid-friendly vehicles into the Marvel universe.
Further diversifying its offerings, Hasbro also announced a new wave of “Street Fighter” action figures, as detailed by Awesome Toy Blog. These figures, which feature characters like Guile and M. Bison, draw inspiration from an upcoming film, indicating a continued cross-promotion strategy that ties movie and toy releases. Meanwhile, in the realm of sci-fi, Hasbro revealed new additions to the Star Wars Black Series and Vintage Collection during a recent Hasbro Pulse livestream (source), cementing its position as a major player in the Star Wars collectibles market.
Nostalgia with Furby Forever Collector Pack
Tapping into the nostalgia market, Hasbro is also bringing back the beloved Furby line with the Furby Forever Collector Pack. As reported by Awesome Toy Blog, this set compiles mini versions of five original Furby color releases from the 1990s. This move seems calculated to appeal to the nostalgia of collectors who experienced Furby madness in its heyday.
Design and Custom Figure Enthusiasts: Taipei Toy Festival and NYCC
Outside of Hasbro’s showings, design-focused collectibles make a notable appearance. Dehara Yukinori is set to have a series of releases at the Taipei Toy Festival from October 8-11, 2026, featuring collaborations with Kaiju One and QUICCS X Devil Toys. Details on availability remain sparse with lottery mechanisms to be announced (Toysrevil).
Meanwhile, New York Comic Con (Oct 8-11, 2026) will host a range of releases, including new MEWJIRA colorways at booth 1771 under Tenacious Toys, as well as custom pieces in the “Open to Interpretation Show” displayed by the same collective (Toysrevil, source).
Masters of the Universe Continues to Captivate
Finally, B Toys brings attention to a new “Masters of the Universe: Revolution” figure, the Man-of-War, a recent addition to the Netflix series character lineup. With intricate articulation and design, the Masterverse collection continues to be a highlight for fans of the classic franchise (B Toys).
In summary, this week’s updates reflect Hasbro’s aggressive expansion across multiple fronts, leveraging cross-media strategies and nostalgia, positioning it as a pivotal facilitator in the collectibles market. Additionally, the focus on custom and designer toys at major festivals underscores a growing interest in unique, artistic collectibles.
