New U.S.-China trade agreement promises significant tariff relief, impacting toy imports and exports.
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Toy Newz
Toy Latest News
FAO Schwarz Partners with Amazon for Digital Expansion
FAO Schwarz launches an Amazon storefront, blending retail experience with e-commerce ahead of the holiday season.
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Immersive Experiences and Licensing Deals Lead Toy Industry Developments
Hunt A Killer's new game highlights evolving adult gaming, while MAGNA-TILES and BBC Studios launch a Bluey partnership.
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Spin Master and Universal Strike Major Multi-Property Plush Deal
A key licensing expansion will see Spin Master develop plush lines for major Universal franchises in 2027.
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Toys ‘R’ Us Expands with 120 New Standalone Stores in U.S.
Toys 'R' Us makes a major U.S. expansion move, while the toy industry shifts towards experiential play and digital expansions.
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Dr. Seuss Ventures into New Theme Park Concepts Across Europe and APAC
Dr. Seuss Enterprises collaborates with P&P Projects for theme parks outside China, Taiwan, Hong Kong, and Macau.
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Bonkers Toys and The Rizzler Redefine Licensing with Creator-Led Approach
The Bonkers Toys deal with viral creator The Rizzler marks a shift towards social media-driven toy licensing, challenging traditional entertainment…
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Brand Licensing Europe 2026 Poised for Record Year with Expanding Impact
The 2026 Brand Licensing Europe show is set to break records with over 300 exhibitors, reflecting the growing global influence…
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TAGIE Awards Finalists Announce Star Wars-Themed Ceremony
The TAGIE Awards spotlight innovation in the toy industry, aligning with Star Wars' 50th anniversary celebrations.
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Minecraft Expands Licensing Program with New Collaborations
Minecraft's ongoing expansion into consumer products highlights the growing importance of licensing in the toy industry.
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Mattel Expands Bluey Across Multiple Toy Brands
Mattel's new partnership introduces Bluey to several popular toy lines, significantly expanding the character's market presence.
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Maestro Media Expands REWIND Platform with New Studio
Maestro Media partners with Grimoire Garage to expand its REWIND game platform, aiming for increased scalability with licensed IPs.
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FAO Schwarz Launches Amazon Storefront, Blending Tradition with E-Commerce
FAO Schwarz extends its iconic toy shopping experience online with an Amazon storefront, signaling shifts in brand strategy.
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Women in Toys Honors Industry Leaders at Wonder Women Awards
The 2026 Wonder Women Awards celebrated female leadership and impact in the toy industry, highlighting significant contributions.
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Experiential Collectibles and Cross-Generational Play Lead Toy News
Gemmy Industries and Toys “R” Us Asia spotlight evolving trends in collectibles and physical play.
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Mattel’s Investor Engagement Signals Strategic Moves Amid Industry Trends
Mattel's participation in major investor events is a focal point as Hasbro, Care Bears, and Integrity Toys make noteworthy strides.
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Toys ‘R’ Us Expands U.S. Footprint with 120 New Stores
Toys 'R' Us is set to open 120 standalone stores, marking a significant return to standalone retail, coupled with experiential…
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Bonkers Toys Partners with The Rizzler for Major Licensing Deal
The latest collaboration between Bonkers Toys and The Rizzler underscores the shift towards creator-led toy licensing.
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Traverse Group Launches ToyVerse as New Toy Venture
Traverse Group steps into toy manufacturing with ToyVerse, aimed at developing both original and licensed toys.
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Mattel Expands Bluey Licensing while Hot Wheels Drives Influencer Collaboration
Mattel extends its Bluey partnership across five major franchises as Hot Wheels embraces influencers for global outreach.
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