WildBrain acquires Personality AI to enhance kid-friendly character interactions, broadening engagement for IP owners beyond traditional channels.
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Toy Newz
Toy Latest News
Toyetic Films and Construction Play: Key Drivers in Toy Sales
Toyetic films continue to drive sales, while construction play meets live entertainment in Jazwares' Monster Jam line.
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Jazwares Relaunches UGLYDOLL Following Nostalgia Trends
Jazwares teams up with Pretty Ugly to relaunch UGLYDOLL, while Bluey and Minecraft make waves at BLE 2026, and Hasbro…
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Spin Master Acquires Hapiko to Tap into AI-Powered Play
Spin Master’s acquisition of Hapiko highlights the growing role of AI in the toy industry.
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Mattel Transforms UNO into Competitive Entertainment Experience
Mattel's UNO Championship Series highlights a shift towards turning classic games into expansive entertainment properties.
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Spin Master Expands Primal Hatch Line with Megalodon
Spin Master launches the Primal Hatch Megalodon, expanding its award-winning line with aquatic adventure.
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Jazwares Revives Uglydolls while Mattel Expands into Digital Gaming
Jazwares partners with Uglydolls for a new toy collection while Mattel launches a digital game studio to branch into interactive…
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Jazwares Teams Up with Amazon MGM Studios for Squishmallows Movie
Jazwares announces a film adaptation of the popular Squishmallows brand with Amazon MGM Studios, amid industry shifts and economic concerns.
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FAO Schwarz Opens “Jewel Box” in NYC Nordstrom
A new "Jewel Box" store-in-store from FAO Schwarz launches in Manhattan's Nordstrom, offering unique toy-buying experiences.
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Michaels Store Expansion Marks Strategic Retail Shift
Michaels introduces new store concepts in select locations as part of its transformative strategy to enhance customer experience and boost…
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U.S. Toy Industry Records Strongest Growth in Six Years
The U.S. toy industry's first-half performance highlights robust growth, collectible demand, and licensing strategies.
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Global Toy Sales Surge 14% in 2026 Amid Market Expansion
Global toy sales rise 14% in 2026, as TOTY Awards nominations near deadline and WildBrain CPLG expands in Japan.
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Counterfeit Toys and the Rise of Independent Retail
This week brings a focus on the toy market's changing dynamics, from counterfeit issues to innovations in legacy brands, and…
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Strategic M&A and Legacy Figures Dominate Toy Industry Moves
Strategic acquisitions and iconic figure releases shape the current landscape in the toy industry.
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Jerry Goldsmith Steps Up at Just Play Amidst Industry Developments
Jerry Goldsmith is promoted to President of Just Play, while counterfeit toy operations and Five Nights at Freddy's expansions dominate…
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Mystery Squishy Dumplings: From Viral Toy to Lifestyle Ambitions
RMS aims to pivot the viral Mystery Squishy Dumplings from toy craze to enduring lifestyle brand, following remarkable sales and…
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Funko Q2 Results Signal Resilience in Collectibles Market Amid Industry Shifts
Funko's positive Q2 earnings indicate ongoing strength in the collectibles market as industry strategies evolve through strategic partnerships and acquisitions.
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TOMY’s Global Expansion Leads Transformation in Toy Industry
TOMY's immersive experience at Anime Expo highlights a shift towards interactive engagements in the toy industry.
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Mattel Promotes Roberto Stanichi Amidst Strong Q2 Performance
Roberto Stanichi's promotion to President at Mattel aligns with the company's brand-focused growth strategy, bolstered by a strong Q2 performance.
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Mattel and Adidas Push Legacy Brands Through Strategic Collaborations
Mattel and Adidas leverage cross-industry collaborations to revitalize legacy brands, demonstrating the broadening scope of toy industry partnerships.
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