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Hasbro Faces Backlash Over Star Wars Pricing Discrepancy

Hasbro faces criticism over price hikes for the INT-4 Vintage Collection, while exclusive figure reveals continue elsewhere.

The latest round of action figure developments is marked by controversy rather than excitement, as Hasbro finds itself embroiled in a pricing debacle that has left many collectors frustrated and questioning the company’s practices.

Hasbro’s Pricing Controversy

Hasbro has stumbled into a significant PR problem following the pricing controversy of their Star Wars Vintage Collection set. Originally announced at $51.99, collectors were stunned when the INT-4 set appeared on Hasbro Pulse sporting a new price tag of $79.99. This price discrepancy has stirred outrage, particularly among US collectors who are now paying significantly more than initially expected. The price hike is even more pronounced in Europe, with the set costing €107.99 (approximately $125) on the continent, and £89.99 (approximately $122) in the UK. This incident has only deepened existing frustrations among European collectors, for whom Star Wars collecting has become an increasingly costly pursuit. More details were reported by Jedi Temple Archives.

Exclusive Releases and Previews

Elsewhere in the industry, exclusive figure announcements continue to generate interest, albeit without controversy. Disney’s Droid Factory has released the limited exclusive R7-D23 figure as part of their D23 offerings. This collectible is available through the Disney Store, as detailed by Jedi Temple Archives.

Over at McFarlane Toys, anticipation is building for their DC Multiverse Gold Label line. Previews for upcoming figures including Catwoman, Doomsday, Robin, and Bane were shared over the weekend, with pre-orders set to launch on August 18th, exclusively through the McFarlane Toy Store. Full details are available via The Toyark.

Holiday-Themed Star Wars Figures

For those in the festive spirit, Walmart has released their exclusive Star Wars The Black Series Halloween figures, featuring a Mon Calamari and Tusken Raider in Halloween garb. These holiday editions offer a seasonal twist on familiar characters and are now available for order as reported by Jedi Temple Archives.

Unexpected She-Ra Discoveries

Lastly, the collectible market has seen a surprise with the unveiling of a limited chase figure for She-Ra fans. Thrilljoy has released a She-Ra Princess of Power Chase figure, limited to 6000 pieces. This drop was particularly unexpected given the relatively muted celebrations of She-Ra’s 40th anniversary in 2025, which featured a modest range of products amidst pandemic-induced supply challenges. More insights into this release can be found on She’s Fantastic.