Super7 extends its Glow Patrol series, while Hasbro reissues Marvel Legends and Mattel plans a DC revamp at NYCC.
This week’s Action Figures news offers a mix of continuation and reintroduction efforts across major toy lines, with Super7 expanding their distinctive G.I. Joe lineup and Hasbro re-releasing some hotly demanded Marvel Legends figures. Meanwhile, anticipation grows around Mattel’s upcoming announcements for their DC Comics license at New York Comic Con (NYCC).
Super7 Brings Back Glow Patrol
The most eye-catching release comes from Super7, known for their unique aesthetic applied to classic franchises. The company has revived their G.I. Joe: Glow Patrol line with the introduction of Cover Girl in the ReAction+ O-Ring format, as an SDCC exclusive. This line began as a much-loved 2022 release and has grown to include six new glow-in-the-dark figures, a nostalgic nod to the 80s trend of luminescent action figures. Collectors may find it significant not only for the exclusive nature but for its successful expansion from novelty to collectible range, echoing the vintage charm while employing modern improvements. For G.I. Joe enthusiasts and collectors, the continuation of Glow Patrol provides a fresh yet retro addition to their collections.
Marvel Legends Reissues – Fan Favorites Return
Meanwhile, Hasbro has chosen to cater to its Marvel Legends fanbase by reissuing some of its sought-after figures. As noted by Marvel Toy News, figures like Mary Jane, Aunt May, Smythe, and Carnage that were previously part of the “VHS” packaged exclusives are now available on retro cards. This decision follows the trend of reviving previously exclusive items, making them accessible to a broader audience and offering a solution to the previously inflated aftermarket prices. While these reissues do not introduce entirely new editions, they reaffirm Hasbro’s strategy of leveraging nostalgia while meeting market demand.
Mattel’s Big DC Move Expected at NYCC
Looking ahead, all eyes are on Mattel as they prepare for their upcoming event at NYCC. Having regained the DC license from McFarlane Toys early in 2025, Mattel’s plans for unveiling their vision for the DC Comics line are highly anticipated. Whether this includes entirely new figures or a rerelease strategy similar to Hasbro’s approach, remains a topic of speculation. Collectors keen on DC properties are likely hopeful for announcements that respect fan favorites while also potentially exploring new ground. The event is clearly a major focal point for DC aficionados and collectors eager to see how Mattel will utilize the license in the competitive world of action figures.
In summary, while some brands like Super7 are expanding their lines creatively, others like Hasbro are opting to reissue beloved figures. Meanwhile, Mattel is poised to potentially redefine the DC licensing landscape. It’s a week where extension and revival are the buzzwords, leaving collectors both satisfied and curious for what’s coming next.
