This year's New York Comic-Con features notable product reveals from major toy lines, including Mattel, Bandai, and PureArts.
As expected, New York Comic-Con (NYCC) 2026 was a bustling showcase for collectors and enthusiasts alike, bringing a flurry of announcements and booth reveals from major players in the action figure market. With several companies using the event as a platform to unveil upcoming lines and expansions, NYCC continues to hold its place as a key destination for toy news and trends.
DC Comics Lead Mattel’s NYCC Revelations
One of the most notable reveals this year comes from Mattel, who showcased the first figure from their new DC Comics collector line. This figure not only taps into the enduring popularity of Batman but also draws from the critically acclaimed “HUSH” comic series. This version of Batman comes equipped with a rooftop accessory, bat signal, and dual backgrounds, setting a high bar for future releases in the line. Toyark covers this reveal, noting that it is already available for pre-order, which suggests confidence in the market’s enthusiasm.
Bandai Tamashii Nations’ Diverse Offerings
Meanwhile, the Bandai Tamashii Nations booth did not disappoint, with a variety of new S.H. Figuarts figures from across popular anime and comic book series making their debut. Fans were treated to visuals of figures from beloved series such as “Dragon Ball Z,” “Naruto,” and “My Hero Academia.” The Marvel line continues to expand as well, ensuring that the booth had something for fans of both Western and Eastern favorites. As seen in photos provided by Toyark, the variety at the Bandai booth underscores the company’s strategy to cover a wide range of fan interests.
PureArts and HIYA TOYS Showcase Stunning Statues
In the realm of high-end collectibles, PureArts displayed an impressive array of statues and busts from franchises such as “Assassin’s Creed,” “Skyrim,” and “Cyberpunk,” among others. These booth images, highlighted by Toyark, show PureArts’ dedication to detailed craftsmanship and cater to the more discerning collector’s market.
Similarly, HIYA TOYS revealed both existing licenses and new, surprising ones at their booth. Their lineup, including figures from the “Godzilla” series, suggests an active year ahead for the company, with new lines likely to appeal to kaiju enthusiasts. More on this reveal is also covered by Toyark.
Other Notable Booth Revelations
Additional highlights include Sneak Attack Toys, which showcased a mix of collaborative and original offerings, and Storm Collectibles continuing its trend of detailed sport and combat figures, which were well-represented at their booth. Coverage from Toyark and various other sources round out the slew of news from NYCC 2026.
Overall, this NYCC served as a dynamic platform for the announcement of both expected and unexpected new products that will surely be on the radar of collectors as they plan their acquisitions for the upcoming seasons.
