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Toy Latest News
IP Expansion and Licensing Dominate Toy Industry Moves
Maestro Media, MGA Entertainment, and Mattel showcase strategic IP expansions, while Hasbro secures a major sports-fantasy license.
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Tenacious Toys and Hasbro Lead the NYCC 2026 Spotlight
NYCC 2026 is a focal point with Hasbro’s G.I. Joe new addition and Tenacious Toys' strong presence.
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Hasbro Dominates with New Releases Across Key Collectible Lines
Hasbro increases its footprint with reveals in Marvel, Street Fighter, and Star Wars, alongside a nostalgic Furby set.
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G.I. Joe Classified Series Expands with New Reveals
A trio of new G.I. Joe Classified figures and thrilling Halloween-themed releases lead this week's action figure news.
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S.H. Figuarts Gavan Infinity Leads Tokusatsu and Classic Toy Reissues
S.H. Figuarts debuts Gavan Infinity, marking new tokusatsu trends as classic toys and die-cast gems resurface.
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LEGO Partners with Sanrio for Hello Kitty Sets in 2027
LEGO and Sanrio team up to introduce Hello Kitty-themed LEGO sets, expanding the beloved character's universe into building toys.
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Taipei Toy Festival 2026: A Hub of Exciting Reveals and Releases
As the collectible art scene gains momentum, Taipei Toy Festival is poised to showcase significant new releases, especially from Devil…
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DC Blokees Expand with New Justice League Figures
DC Blokees unveils new Justice League figures, Hasbro teases Street Fighter line, and Marvel Legends Wave 3 hits pre-orders.
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Blokees Model Kits and Just Play Peanuts Stand Out During a Quiet Period
Blokees model kits gain momentum, while Just Play revisits Peanuts nostalgia with Halloween PVC figures.
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Rocky Horror Bobbleheads Signal Cult Fandom’s Market Influence
Recent initiatives highlight the role of experiential branding and cult fandom in reshaping the toy industry's reach and engagement.
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New Clayface Statue and NYCC Announcements Steal Spotlight in Collectibles World
Clayface gets a high-end statue treatment while NYCC teases exciting reveals for collectors.
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Thrilljoy Expands with Popular Heroes Across Multiple Lines
Thrilljoy's consistent strategy of releasing event exclusives, including Wonder Woman and She-Ra, continues to engage collectors.
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Retro Figures Spark Nostalgia While New Heroes Emerge in Tokusatsu
A mix of retrospectives and reviews offer enthusiasts a look at reissued classics and emerging collectibles.
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Seasonal Toy Hype Kicks Off with Multiple Holiday Guides
Brands and media outlets gear up for the holiday season, offering shoppers a preview of the expected must-have toys for…
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Mattel Appoints New CEO, Highlights Shift to Entertainment
Roger Lynch's appointment as Mattel CEO underscores the toy industry's evolving focus on media and entertainment.
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Mattel Teases Major DC Collectible Amid 100% Soft’s Sell-Out and Unseen Display’s Samurai Launch
Mattel hints at a significant upcoming DC release, while 100% Soft and Unseen Display hit it big with new collectible…
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Hasbro’s Marvel Legends Rolls Out New Spider-Woman and Jean Grey Figures
Hasbro's Marvel Legends series expands with new Spider-Woman and Jean Grey exclusives, while the Masters of the Universe line sees…
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Ultraman Takes Center Stage with Anniversary Expansion
The Ultraman franchise celebrates its 60th anniversary with new releases and nostalgic nods, amidst a vibrant backdrop of diverse toy…
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Bluey Takes to the Skies for Thanksgiving
Bluey gets a spotlight in Macy's Thanksgiving Day Parade as a new balloon joins the lineup.
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Licensing Industry Poised for Growth as Target Launches Holiday Toy List
The licensing sector nears a $400 billion milestone while Target reveals its seasonal toy selection.
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